Expert Eyes on YOUR Ads for the 3 Moments You Need It Most
Setting up your first campaign? Something broke? Ready to scale? Get done-with-you campaign oversight faster than any other non-DFY ads container.
Real-time optimization as your ROAS grows.
Verification before you spend.
Troubleshooting before another $20 drains into a higher CPL.
"I've made 6 sales and spent about $1100 - which means my ads are paying for themselves as I'm adding new, qualified leads to my email."
"Sharing a win! 5 orders, $225 made $29 spent and 19 clicks so my ads CVR is 26.32% and sales page ( not unique visitors) is 6.9% so I think I’ll scale it tomorrow!?"
Hayleye
"Just celebrating I've had a lead mag holding steady under $2 for a whole month now + today I launched new webinar ads - spent $35 so far + made $133 in tripwires and up-sells already "
TAYLOR S.
Maddie P.
"Around $1,200 spent and cost per lead around $1.50. Had 1,050 webinar sign ups (way more than the 500-600 I wanted!). I saw a 5x return!"
MALAK
"Around $1,200 spent and cost per lead around $1.50. Had 1,050 webinar sign ups (way more than the 500-600 I wanted!). I saw a 5x return!"
MALAK
"I've made 6 sales and spent about $1100 - which means my ads are paying for themselves as I'm adding new, qualified leads to my email."
"Sharing a win! 5 orders, $225 made $29 spent and 19 clicks so my ads CVR is 26.32% and sales page ( not unique visitors) is 6.9% so I think I’ll scale it tomorrow!?"
Hayleye
"Just celebrating I've had a lead mag holding steady under $2 for a whole month now + today I launched new webinar ads - spent $35 so far + made $133 in tripwires and up-sells already "
TAYLOR S.
Maddie P.
"Around $1,200 spent and cost per lead around $1.50. Had 1,050 webinar sign ups (way more than the 500-600 I wanted!). I saw a 5x return!"
MALAK
"Around $1,200 spent and cost per lead around $1.50. Had 1,050 webinar sign ups (way more than the 500-600 I wanted!). I saw a 5x return!"
MALAK
"I've made 6 sales and spent about $1100 - which means my ads are paying for themselves as I'm adding new, qualified leads to my email."
"Sharing a win! 5 orders, $225 made $29 spent and 19 clicks so my ads CVR is 26.32% and sales page ( not unique visitors) is 6.9% so I think I’ll scale it tomorrow!?"
Hayleye
"Just celebrating I've had a lead mag holding steady under $2 for a whole month now + today I launched new webinar ads - spent $35 so far + made $133 in tripwires and up-sells already "
TAYLOR S.
Maddie P.
"Around $1,200 spent and cost per lead around $1.50. Had 1,050 webinar sign ups (way more than the 500-600 I wanted!). I saw a 5x return!"
MALAK
"Around $1,200 spent and cost per lead around $1.50. Had 1,050 webinar sign ups (way more than the 500-600 I wanted!). I saw a 5x return!"
MALAK
"I've made 6 sales and spent about $1100 - which means my ads are paying for themselves as I'm adding new, qualified leads to my email."
"Sharing a win! 5 orders, $225 made $29 spent and 19 clicks so my ads CVR is 26.32% and sales page ( not unique visitors) is 6.9% so I think I’ll scale it tomorrow!?"
Hayleye
"Just celebrating I've had a lead mag holding steady under $2 for a whole month now + today I launched new webinar ads - spent $35 so far + made $133 in tripwires and up-sells already "
TAYLOR S.
Maddie P.
"Around $1,200 spent and cost per lead around $1.50. Had 1,050 webinar sign ups (way more than the 500-600 I wanted!). I saw a 5x return!"
MALAK
"Around $1,200 spent and cost per lead around $1.50. Had 1,050 webinar sign ups (way more than the 500-600 I wanted!). I saw a 5x return!"
MALAK
“I just had a 20k launch, and lots of sales came from my ads!”
"Sharing a win! 5 orders, $225 made $29 spent and 19 clicks so my ads CVR is 26.32% and sales page ( not unique visitors) is 6.9%"
Not everyone should run ads right now and that's okay. Here's how to tell if you're ready for expert campaign oversight:
Are You Actually Ready for Ads?
You're Ready If...
✅ You're launching ads within the next 90 days OR already running campaigns
✅ You have a validated offer (10+ sales) and a working funnel
✅ You're prepared to invest $500+/month in ad testing
✅ You want expert oversight without paying full agency prices
✅ You're an online coach, service provider, or course creator
You're NOT Ready If...
❌ You're still figuring out your offer or who you serve
❌ You're brand new to business (under 6 months in)
❌ Your funnel isn't built yet
❌ You're an e-commerce shop owner
❌ You're not prepared to invest in testing
Miss them and you're either burning budget on avoidable mistakes, watching a live campaign die slowly with no idea why, or leaving money on the table when things are finally working.
There Are 3 Moments in Every Ad Campaign When You Need Expert Eyes…Fast.
"I don't want to waste money on setup mistakes."
Panic Moment #1: Setup
You're about to hit publish or you've been staring at Business Manager for three days and haven't touched it yet. Either way, you're terrified of costly mistakes that could have been prevented with one expert set of eyes.
"Something broke and I don't know why."
Panic Moment #2: Troubleshooting
Your campaign is live. The numbers look wrong. Leads stopped. CPL spiked. You have no idea if you should pause it, fix it, or just pray. You need a diagnosis NOW, not in 5 business days when the email support team gets back to you.
"It's working. How do I maximize it without breaking it?"
Panic Moment #3: Scaling
You're getting results. This is the moment most people accidentally blow up what's working by over-optimizing. You need someone who's seen this exact situation across 100+ funnels to tell you exactly what to do next.
What if running your own Facebook and Instagram ads made you feel empowered instead?
- Overwhelmed by where to even click in Business Manager
- Confused by the technical lingo and error messages that make zero sense
- Frustrated because you spent money and have nothing to show for it
- Paralyzed — terrified to hit publish because you don't know if it's set up right
But every time you try to figure it out on your own, you end up:
You've heard the success stories. You've seen the results other business owners are getting from Meta ads. You know it's what's standing between you and a real, scalable source of traffic that doesn't depend on the Instagram algorithm or your ability to post every single day.
No Wonder You Feel Overwhelmed
You haven't made it this far in business by lolly-gagging your way to the top
You're the bottleneck.
And you sure as sh*t are not ready to let it all go down the drain because you’re guessing your way through running your ad campaign.
But when it comes down to it:
You wonder what's really getting in the way of your unending stream of fresh, qualified leads and buyers…
You might even be thinking:
"What if I'm getting in my own way?"
Real talk:
If you haven’t set up your ads OR you have and they’re basically doing their own thing (without your daily looove and attention), chances are...
And you're getting in the way of your own traffic goals.
(Don’t worry, I gotchu!)
The way I see it, there are three big traffic jams (i.e. bottlenecks) likely getting in your way:
#3 - It feels like a big guessing game
#1- Ad campaigns are basically gibberish to you
#2 - You’re stuck on your business strategy
You don't understand the data so it feels like a mix between trial, error, and guesswork (blaaaaah!).
(or maybe you’re paralyzed to even hit that publish button in the first place!)
Whether it's the copy on your ad creative, the insanely convoluted UI of ads manager, lookalike audiences, how to get past that "verification step", or even specific questions about that ad manager error message ("omnichannel link spec is invalid, whaah??").
You've hit a crossroads where ad basics and roadblocks collide and you need HELP, pronto!
You're dreading opening up your ads manager every day because you're scared more money may have been pissed down the drain
Should you be doing a paid challenge, free challenge, upsell, a SLO funnel, or OTO? What conversion rate should you be looking for – 15%, 30%, 5%? And once your campaign is live, how long should you keep it on and when should you turn it off?
(tbh, you just want someone to look at YOUR stuff!)
You've got SO many questions that can't be answered with a one-size-fits-all Google-type response
If you're nodding along, tell me if you've ever asked
(either to yourself or others) any of these questions:
I hear you:
Ads are complicated AF.
You don't know how to navigate your ads and you fear the unknown, which leads to a classic case of… inaction (aaaaam I right?!).
*Sounds like a damn good time for a glass of wine right about now! 🤷
"Should I run ads to my lead magnet or a low-ticket offer?”
“Is my ad creative ok?"
"Meta ads can be risky. How do I know my hard work will pay off?"
“How do I know my numbers look good?”
“How do I adjust my daily budget?”
And I promise, you’re NOT ALONE.
If so, you're in the right place.
LET ME GUESS…
To Get More 👀 On Your Biz, You've Probably Taken One Or All Three Of These Paths, And Neither Of Them Have Worked Out The Way You'd Hoped...
You went all-in on organic.
You built a solid foundation. But you don't feel like you have the reach you once did. You're SO over hanging out on Instagram all day wondering if today is the day the algorithm finally shows your stuff to someone new. You've realized organic alone won't get you where you want to go.
PATH 3
PATH 1
PATH 2
Maybe you paid an agency or a consultant. Got a 60-minute session where 45 minutes was spent explaining your problem and 12 minutes was actual recommendations. Walked away with more questions than answers, a lighter wallet, and zero ongoing support for when things went sideways.
PATH 3
PATH 1
PATH 2
You hired someone
Expert oversight during the moments that matter most.
In every case, you left without the one thing that actually makes ads work long-term:
Introducing:
Ad Traffic School™
Done-with-you Meta ads oversight for online coaches, entrepreneurs, and service providers — so you can get expert eyes on YOUR campaigns for the 3 moments you need it most.
Daily Slack Community Access
Get unstuck in minutes instead of days. Our Slack community is active Monday through Friday, giving you a place to ask questions, share screenshots of your campaigns, and get feedback directly from Melissa and fellow members.
This is the game-changer most people can't live without — and nobody else in the industry offers it.
Monthly Q&A Calls
Pick my brain live on literally anything you're stuck on. Get feedback on your campaigns, sales pages, and ad creative so that you can optimize as much as possible. All of the Q&A call replays are saved in the portal waiting for you!
Monthly Metrics Summary
Never lose track of your progress. Each month, we compile and send you a comprehensive summary of your key metrics — lead costs, conversion rates, total revenue — so you can spot trends, celebrate improvements, and identify opportunities.
Meta Campaign Planner Pro
Access AI-powered assistance for planning Meta ad budgets, ad sets and audiences for lead gen (webinars, challenges, magnets).
The 6 Rules of the Road – Foundational Ad Training
150 minutes of self-paced, fluff-free video training that walks you through everything from pixel placement to daily tracking. Each module builds on the previous one, creating a complete system for running profitable Meta ad campaigns.
Resources Library
Immediate access to templates, checklists, swipe files, and spreadsheets that make implementation straightforward. Includes the Ad Creative Bank with real examples, FAQ Bank, and the exact daily tracking spreadsheet Melissa uses with her agency clients.
AI Copy Road Coach
Access AI-powered assistance for creating ad copy variations, headline options, and creative ideas. Perfect for when you're stuck staring at a blank page or need fresh approaches to test.
The 6 Rules of the Road
Built for Where YOU Are Right Now
Not everyone coming into ATS is starting from the same place. Here's how the training maps to your situation:
MODULE #1: How to Place Your Pixel So You Can Track Your Conversions and $$
MODULE #3
MODULE #2
MODULE #1
- How to place a new pixel ID on your website and actually verify it's tracking correctly
- Which pixel events you need for YOUR specific website and funnel (with cheat sheets)
- How to implement advanced tracking using custom conversions
- How to use Conversion APIs (CAPI) for server-based tracking
MODULE #2: How to Plan Your Campaign BEFORE Anything Else
MODULE #3
MODULE #2
MODULE #1
- How to plan your budget split for evergreen or live launch funnels
- The two best ways to set up your ad campaign (visual walkthroughs included)
- PLUS: The ATS Campaign Planner and Budget Breakdown spreadsheet to track daily progress and avoid overspending
MODULE #3: How to Create Your Target Audience
MODULE #3
MODULE #2
MODULE #1
- The most common cold and warm custom and lookalike audiences to target (no guesswork)
- How to use exclusion audiences and retargeting so you stop wasting money targeting people already in your world
- How to create custom conversions and read your data to optimize your funnel
- PLUS: 'Audiences and Interests to Target' spreadsheet with a special bonus for coaches
MODULE #4: How to Create Your Ad Creative and Copy — Without the Guesswork
MODULE #6
MODULE #5
MODULE #4
- How to craft a high-converting ad graphic (exact size recommendations included) — even if you're not a designer
- How to write high-converting ad copy using a proven copywriting framework
- PLUS: Ad creative templates for IG Stories, IG Feed, and FB Feed
- PLUS: Facebook Ad Copy Template and Ad Playbook Swipe File for inspiration
MODULE #5: How to Set Up Campaigns for All the Things
MODULE #6
MODULE #5
MODULE #4
- How to set up a campaign for engagement, profile visits, and follower growth
- Step-by-step demo for setting up a lead gen ad campaign for webinars or lead magnets
- How to set up a sales or retargeting campaign to drive purchases
MODULE #6: How to Track Your Campaigns Daily for Data-Driven Decision-Making
MODULE #6
MODULE #5
MODULE #4
- How to check and optimize your campaign and monitor your KPIs
- The 4 big things that can make or break your campaign
- PLUS: Daily Tracking Spreadsheet (the same one used with Melissa's agency clients)
- PLUS: Facebook Metrics and KPIs PDF for quick reference
What Your First 60–90 Days Look Like
First 30 Days:
Get your tracking right, set up your custom audiences, and launch your first test campaign with expert eyes checking your work before you spend a dollar. No more guessing if your pixel is firing correctly.
Days 30–60
Now that your foundation is solid, you'll have your first campaign live with Melissa and the community available Monday-Friday to troubleshoot, optimize, and answer every question that comes up in real time.
Memberships can feel overwhelming. That's why we've structured ATS so you always know exactly what to focus on.
You're reading your numbers. You know what to change and when. You're making decisions from data, not fear. Most members describe this phase as when it finally 'clicks' and the results start to compound.
Days 60–90
Foundation + Pixel + Audience Setup
Your First Real Campaign Running
Data-Driven Optimization
I'm the founder of Litchfield Media, a digital marketing strategist, Meta ads expert, and proud mama. I've been running ads since back when it was called the Power Editor — yes, a long, long time ago.
That's why I created Ad Traffic School™.
I've seen the backend of 100+ different funnels and personally managed more than $10 million in client ad spend. I've worked with digital marketing rockstars like Boss Babe and Gemma Bonham-Carter across industries including insurance, e-commerce, brick-and-mortar, and everything in between.
Here's the difference between me and the other gurus: they talk about running ads. I've actually touched the accounts. I own an ad agency. I've trained internal team members who've gone on to land paid media jobs at agencies like Weight Watchers, Ad Girls and DISH Network.
I'm always getting questions from business owners about HOW to implement ads for their specific business. They're not looking for another course. They want support that shows up in real time, from someone who actually knows their stuff, and isn't afraid to tell them to STOP spending money when that's the right call.
Hey, I'm Melissa
She is a wealth of knowledge, has her finger on the pulse of the ever-changing Meta world. It's scary to be spending hard-earned money on ads, and it makes me a thousand times more confident knowing I have Melissa and the group to bounce ideas off of."
— ATS Member
"It's 100% invaluable to have Melissa in your back pocket.
Real Results
From People Who Started Exactly Where You Are
"I'd Never Run Ads Before"
If you're starting from zero and terrified of wasting money on setup mistakes, these members were right where you are:
I felt like it was a big guessing game. Now I get answers before I even know I have the question."
"Business Manager really stressed me out.
— ATS Member
The slack app support is something I've wanted in a program but could never find until ATS."
"First ad. First DMs. First sales call — booked.
— ATS Member
"I'd Been Burned by Ads Before"
If you've already wasted money on ads and aren't sure you can trust the process, these members felt the same way:
ATS helped me finally understand what went wrong and build a structure that actually works."
"I was tired of paying for ad 'experts' who ghost you.
— ATS Member
I understand how to keep everything organized now."
"I turned my 'hot mess' ad account into something I'm actually proud of.
— Alissa, ATS Member
"I Was Running Ads But Needed to Optimize"
If you're already running campaigns but leaving money on the table, these members scaled from exactly where you are:
She went from financial coach overwhelm to running profitable campaigns consistently."
"Malak achieved a $1.42 cost per lead with 1,050 webinar signups and a 5X ROAS.
— About Malak, ATS Member
Don't sleep on joining this membership. It will change your business."
"$38 spent → 7 sales at $19 each.
— Hayleye Edwards, Digital Marketing Manager at Social Lux
'I just had a $20K launch and lots of sales came from my ads!'"
"Taylor turned $35 into $133 the same day, with consistent leads under $2.
— Taylor + Crystal, ATS Members
Choose Your Level of Support
Both tiers include everything above. VIP goes further with personalized, account-level oversight from Melissa herself.
💎
$899/quarter
Join VIP Support - MOST POPULAR
+ AI Copy Road Coach + Meta Campaign Planner Pro
VIP Support Membership
Everything in Community Support, PLUS:
Traffic Support Accelerator (TSA)
Melissa reviews YOUR specific ad account with expert eyes on your actual campaigns. This is the game-changer most members can't live without.
Personalized Campaign Reviews
Custom Loom videos analyzing your specific ads, with clear guidance on what's working, what's not, and exactly what to change
Campaign Setup Verification
Before you spend a dollar, get confirmation your campaigns are correctly built from someone who's managed more than $10 million in ad spend
Private Support Channel
Dedicated attention for urgent questions in a private channel where your needs get priority
Exclusive Budget & Projection Spreadsheet
Plan your ad spend and forecast results using the same projections tool Melissa uses with her agency clients
+ Daily Slack Community Access (M–F)
+ Monthly Live Q&A Calls
+ Monthly Metrics Summary
+ 6 Rules of the Road Foundational Training
+ Full Resources Library
🤝🏾
$397/quarter
Join Community Support
Community Support Membership
Meta Campaign Planner Pro
Plans Meta ad budgets and audiences for lead gen (webinars, challenges, magnets).
Daily Slack Community Access (M–F)
Get unstuck in minutes, not days
Monthly Live Q&A Calls
Personalized feedback on your campaigns, creative, and strategy
Monthly Metrics Summary
Know exactly how you're performing month over month
6 Rules of the Road Foundational Ad Training
(150 minutes of focused, fluff-free modules)
Full Resources Library
Templates, swipe files, checklists, and tracking spreadsheets
AI Copy Road Coach
Ad copy variations and creative ideas on demand
LIVE LAUNCH BONUSES
Bonus for everyone = Summer Launch Strategy with Kelsey Mccormick, Launch Consultant for Creators
TDAS Live Challengers get a $97 credit towards community support or VIP support
Bonus for everyone = ad account audit and custom audience creation
/03
/01
/02
Join the students already seeing
results inside Ad Traffic School™
"The support you offer is truly unmatched."
- Connection Copy Co
"Don't sleep on joining her membership. It will change your business."
- Hayleye Edwards, Digital Marketing Manager at Social Lux
"This is very addicting now that I'm seeing results. Sometimes it feels like educated gambling lol."
- Sachi Lord, The CRNA Club
"I can't get over how fun this is!"
- Maddie Peschong
"Service to excellence and you rarely see that sort of integrity in the coaching industry anymore"
- Malak Kudaimi
"Woke up to a sale from the ads I turned on last night! Whoohoo!!!"
- Community Member
"This has been the most comprehensive Ads Management course I've taken. It feels like I have you side by side walking me through the process."
- Alissa McDonald
You Might Be Wondering...
The stigma that you need thousands of dollars to run ads is a myth. You can start testing audiences for as little as $5 to find what works.
To get meaningful data, expect to invest $500–$1,000/month in your ad testing budget. For lead gen campaigns, that budget goes a long way. For higher-ticket offers, plan for $1,500–$2,000/month.
My slack support helps you know exactly how to allocate every dollar.
ATS has worked for financial coaches, photographers, course creators, service providers, consultants, and more. If you have a validated offer and a working funnel, and you serve people online, ads can work for you. The community is full of people across different niches doing exactly this.
Yes. You don't need an Amy Porterfield-sized list to run ads. If you've been in business 6–12 months, you likely have 100+ email subscribers or 200–500 social followers. That's all you need to create custom and lookalike audiences.
Yes, and the data inside ATS proves it. Members are consistently seeing low cost per lead, healthy ROAS, and profitable campaigns right now. Meta's platform changes constantly, which is exactly why ongoing support and expert oversight matter more than ever. Melissa stays current so you don't have to.
Nope. The training covers how to maintain your brand voice in your ad creative. The goal is ads that sound like YOU, just reaching more of the right people. Authentic ad creative consistently outperforms generic stock-photo ads.
Yes. The videos are step-by-step, most members keep two screens open and follow along while doing the thing in their own account. And if you hit a wall, you pop into Slack and Melissa is there within 24-48 hours (sometimes within an hour). You're not in this alone.
Getting started: 150 minutes of foundational training + 1–2 hours to set up your first campaign. Ongoing: 20–30 minutes per day to optimize (less over time as you get comfortable). The Slack community is there for quick questions, you don't need to clear your calendar to get value.
With a lead gen campaign, you could see leads within 24–48 hours of launching. For higher-ticket offers, expect 1–3 months to see a meaningful return. Most members describe feeling genuinely comfortable and confident in Ads Manager within 3–4 months of being active in the membership.
Other courses give you information and then leave you to figure it out alone. ATS gives you the training AND Melissa in your corner Monday through Friday via Slack, someone who actually knows their stuff and isn't afraid to tell you to stop spending money if that's the right call. It's the difference between learning to drive from a YouTube video and having a driving instructor in the passenger seat.
Yes, ATS works great for business owners who want to build foundational knowledge before handing things off, or who want to add a team member to the community. We'd love to have you and your team inside.
Yes. You get 7 days to get inside, access to the training, and immerse yourself in the community. If it's not a good fit, reach out for a full refund, no questions asked.
Now's the Time to Stop Guessing and Start Strategizing.
Or you could keep doing what you've been doing.
Individual results vary and are not guaranteed. Results are best achieved when members complete all training modules and fully immerse themselves in the Slack community and monthly Q&A sessions.
JOIN VIP SUPPORT — $899/QUARTER
JOIN COMMUNITY SUPPORT — $397/QUARTER
7-Day Money-Back Guarantee. No questions asked. 🤎
Instagram is becoming more and more of a pay-to-play landscape every single day. Every day you delay is another day you're dependent on an algorithm that doesn't care about your business.
Three months from now, with the right support, you could be logging into Meta Ads Manager feeling like you know exactly what you're looking at. Waking up to leads that came in overnight. Making data-driven decisions instead of educated guesses.
Earnings Disclaimer
Your level of success in attaining the results from using our products, services, and information depends on, but is not limited to, the time you devote to the program(s) and courses, ideas and techniques used, your preexisting conversion rates, social proof and budget, your team of support or employees, various skills, business savvy, network, and financial situation. While we make every effort to ensure that we accurately represent all the products and services reviewed on this website and their potential for income, earnings and income statements made by Litchfield Media Co. and its advertisers / sponsors are estimates only of what we think you can possibly earn.