Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!
Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!
Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!
Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!

Rev up your confidence and move through ad roadblocks with Ad Traffic School™

If you’re sick of pouring hundreds of dollars into your ad campaign based on “shots in the dark”...

I see you. And here’s what you drove me to create:

join

today!

Are you ready to get behind the wheel of your business by mastering ads manager?

A support-heavy meta ads membership for online coaches, entrepreneurs, and service providers ready to grow and scale what’s already working in their business.

Yes, I’m ready to master ads manager!

as seen in

crazy, sexy, fun, business “thang” down to a close science. 

You’re in the right place, my friend. 🤎

You've got the whole optimized offer, list building, lead gen funnel –

But that “science” seems to involve endless attention so that it doesn’t all go “cold”.

And you likely fall into one of two ad camps:

(but you have no idea if they're working, what to do with them next, and whether you should shut them off or just praaaay for the best 🙏)

You've got *some* ads set up already

You're ready to set up your meta ads

(you know the basic steps, but you're unsure on what to do next, you're slowly spiralling, terrified to hit that "publish" button – it’s okay, I gotchu!)

The thing is:

You haven't made it this far in business by lolly-gagging your way to the top

"What if I'm getting in my own way?"

And you sure as sh*t are not ready to let it all go down the drain because you’re guessing your way through running your ad campaign.

But when it comes down to it:

You wonder what's really getting in the way of your unending stream of fresh, qualified leads and buyers…

You might even be thinking:

real talk:

If you haven’t set up your ads OR you have and they’re basically doing their own thing (without your daily looove and attention), chances are...

You're the bottleneck.  
And you're getting in the way of your own traffic goals

(Don’t worry, I gotchu!)

The way I see it, there are three big traffic jams (i.e. bottlenecks) likely getting in your way:

#3 - It feels like a big guessing game

#1- Ad campaigns are basically gibberish to you

#2 - You’re stuck on your business strategy

You don't understand the data so it feels like a mix between trial, error, and guesswork (blaaaaah!). 

(or maybe you’re paralyzed to even hit that publish button in the first place!)

Whether it's the copy on your ad creative, the insanely convoluted UI of ads manager, lookalike audiences, how to get past that "verification step", or even specific questions about that ad manager error message ("omnichannel link spec is invalid, whaah??"). 

You've hit a crossroads where ad basics and roadblocks collide and you need HELP, pronto! 

You're dreading opening up your ads manager every day because you're scared more money may have been pissed down the drain

Should you be doing a paid challenge, free challenge, upsell, a SLO funnel, or OTO? What conversion rate should you be looking for – 15%, 30%, 5%? And once your campaign is live, how long should you keep it on and when should you turn it off?

(tbh, you just want someone to look at YOUR stuff!)

You've got SO many questions that can't be answered with a one-size-fits-all Google-type response

If you're nodding along, tell me if you've ever asked 
(either to yourself or others) any of these questions: 

I hear you: 

Ads are complicated AF.

You don't know how to navigate your ads and you fear the unknown, which leads to a classic case of… inaction (aaaaam I right?!).

*Sounds like a damn good time for a glass of wine right about now! 🤷

"Should I run ads to my lead magnet or a low-ticket offer?” 

“Is my ad creative ok?"

"Meta ads can be risky. How do I know my hard work will pay off?"

“How do I know my numbers look good?”

“How do I adjust my daily budget?”

And I promise, you’re NOT ALONE. 

If so, you're in the right place.  

Join Ad Traffic School™ today!
|
Join Ad Traffic School™ today!
|
Join Ad Traffic School™ today!
|
Join Ad Traffic School™ today!
|
Join Ad Traffic School™ today!
Join Ad Traffic School™ today!
|
Join Ad Traffic School™ today!
|
Join Ad Traffic School™ today!
|
Join Ad Traffic School™ today!
|
Join Ad Traffic School™ today!
Join Ad Traffic School™ today!
|
Join Ad Traffic School™ today!
|
Join Ad Traffic School™ today!
|
Join Ad Traffic School™ today!
|
Join Ad Traffic School™ today!
Join Ad Traffic School™ today!
|
Join Ad Traffic School™ today!
|
Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!
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Join Ad Traffic School™ today!

LET ME GUESS…

To Get More 👀 On Your Biz, You've Probably Taken One Or All Three Of These Paths, And Neither Of Them Have Worked Out The Way You'd Hoped... 

You tried the organic social route

​​​​​​​​​​​​​You love to market your products/services and you thrive when interacting and connecting with the people who need you. 

You've built a solid foundation but you don't feel like you have the reach you once did.

You feel tapped when it comes to the manual organic stuff. 

You're SO over hanging out on IG all day long. 

And even when you dooo push a little harder, you wonder:
"What happens when my audience experiences offer fatigue?"
"What happens when IG shadowbans my account or limits my reach?”

It’s not your fault. You're doing *all the right things* but how can you help people who need you if you're not feeling inspired to create content because… it goes nowhere?

You know you need MORE eyeballs, so you figure it's time to try the next option...

PATH 3

PATH 1

PATH 2

(With Mish-Mashed Free Resources). 

You know you need a combination of organic marketing efforts AND ads to stay in the game nowadays (or else you're not competitive).  

You've realized you just need more people. 

So you basically DIY'd the whole meta ads thing after 5+ hours of YouTube videos and downloading 3 lead magnets that "promised" to help you set up your ads (only to find they still didn’t give you enough info). 

And even after finaaaally getting your ads live (such a HUGE accomplishment), you stillllll didn't feel confident about testing things long-term because it was “kinda” working but “kinda” not. 

Sooo... now what?

How about that glass of wine?? 

You gave up, shut off your ads, and moved on to the next option..

PATH 3

PATH 1

PATH 2

You tried to DIY your own ads

You decided hiring someone would be the easiest (and fastest) way to do the darn thing "right".  

Maybe you hired someone to swoop into your ads manager account and do the "heavy lifting" of setting up your ads for you.  

Or maaaybe you paid $750 for a 1-hour session with a consultant, where 45 minutes was spent explaining your problem (and showing them your ads) and 15 minutes (ahem, more like 12 minutes) was spent on *actual* recommendations.

In either case, you left with a whole lotttttta questions. And a feeling that you'd need to buy three more sessions just to get the answers you needed. 

From there, all you were told was to keep them running and they would "work".   
Everything was going great. Until the leads stopped flowing in. And you knew it was time to edit things yourself. 

But how?  

You were left sitting alone spiralling (and rightfully so!) with no one there to catch you (and your draining business bank account).

PATH 3

PATH 1

PATH 2

You tried hiring help

AND IF YOU’RE BEING HONEST, THAT DOESN’T SIT WELL WITH YOU BECAUSE… 

You want to be in control.

You want to know why the campaign is working. And why it’s not.  

And you want to have the power to change it because YOU understand how meta ads manager works.  

It all starts with building a solid foundation and having reliable support so that you can: 

✔️ Get feedback while an ad is running without having to wait 5+ business days to know if you’re “doing it right”

✔️Ask any and all questions so that you feel like you have the support you need to have an ad campaign in place that actually aligns with your business goals.

✔️Feel confident knowing you've nailed your ad creative and the copy on your ad headline is BAAANG on. 🙌

✔️Learn how to read and track your data so you can tweak, optimize, and test it in a way that “makes sense” for the future.

You want all of this so that at the end of the day:

You can optimize what's already working in your business.

And so that you can:

🤎Grow your email list so you can get more attendees on your next webinar, meaning more eyeballs on your new offer, bringing you one step closer to your 50K launch goal *CHA-CHING*

🤎Grow your audience with dream clients and make more sales 24/7/365, without ever reeeally needing to open your laptop (which means more time with your fam bam 🤎).

🤎Wake up to those dreamy payment notifications knowing you’re making $10-20K months consistently through a combination of passive products and evergreen course sales (thinking… hell yaaaa, it *actually* worked!)

🤎Feel like a badass b*tch when you log in to your meta ads manager because you know how to read the data, and you know EXACTLY what to test next to increase your ROAS moving forward (*sigh of relief*)

🤎Make your ads profitable with a SLO funnel so you can get in front of new leads and bring them into your world via your website, without having to crank out 50 pieces of organic social content per week.

Well friend, I've got the perfect thing for you…

Introducing:
Ad Traffic School™

*Individual results vary and results after 4 months are not guaranteed. Results and comfort are 
best achieved when students complete all training modules and fully immerse themselves in the 
slack community and monthly Q&A sessions. 

A support-heavy meta ads membership for online coaches, entrepreneurs, and service providers ready to grow and scale what's already working in their business.

*In as little as four months, shift your traffic into overdrive and master ads manager with your new go-to sounding board for all things meta ads. 

Here’s what you can expect:

You need more than information on "how to make better ads". 

You need enough training and support to navigate the day-to-day and week-to-week so that you can get celebrate-able sales TODAY aaaaand 12 months from now. 🥳

Because let’s face it:

Stay on top of the latest meta changes

via the slack community so that you’re always in meta’s “good books” (yaasss, the changes are legit soo constant! 😆)

Learn without the BS

and master the ins and outs of running a profitable ad campaign with a 6-step process of video-based modules that I've officially coined the “6 Rules of The Road”

Track, Optimize, And Make Data Driven Decisions

so that you can learn what to change (and when) so that you can see results day after day and month after month.

Get clear on your ad campaign and business strategy

with easy-to-use resources so that you can plan your lead gen, launch and/or SLO funnels ASAP and get to bringing in that $$!

Turn guessing into educated gambling 
in as little as 4 months*

With Ad Traffic School™, you can stop scrambling and move beyond the bare ad basics in the least amount of time possible.

Most of my students/ad managers feel comfy with meta ads manager after 3-4 months of training and regular use, so as long as you put in the work, you can expect to go from meta ad overwhelm to running a profitable campaign without having to fill all the blank space in your calendar.

Basically, you’ll get everything you need to:

*Individual results vary and results after 4 months are not guaranteed. Results and comfort are best achieved when students complete all training modules and fully immerse themselves in the Slack community and monthly Q&A sessions. 

“Her course walks you through everything you need to feel confident in creating a campaign”

“Melissa does a great job breaking down ads for a beginner! I had little to no experience creating my own ads and her course walks you through everything you need to feel confident in creating a campaign. She was also available to clear up any questions I had throughout her course. I would highly recommend Melissa and her courses!”

– Alyce Guerra

“Slack app support is something I’ve wanted in a program but could never find – until ATS.”

“The slack app support is something I’ve wanted in a program but could never find until ATS. It was always just one call a month which for where I’m at with figuring it all out, that wasn’t enough to navigate the campaigns day to day or week to week.”

Hey, I'm Melissa.

Not only that but I've personally mentored over 1K students JUST LIKE YOU with digital products and workshops. I’ve trained internal team members that have gone on to land paid media jobs at other marketing agencies like Weight Watchers and DISH network.

And the thing is, I’m aaaaaalways getting questions from business owners about HOW to implement ads for their specific business. They’re looking for MORE than just a course. They want continued support that will grow WITH their business.

And that's why I created Ad Traffic School™.

To give YOU a go-to resource that not only helps you build a basic ad foundation, but gives you a sounding board so that you can stop feeling nervous to test things in your ad manager because…

You've got the support to move through any and aaalll roadblocks.

I'm the founder of Litchfield Media, digital marketing strategist, meta ads expert, and proud mama! 

I've been running ads since back when it was called the power editor (yess, a long, lonnnng time ago!).

I've seen the backend of 100+ different funnels (and counting), and personally managed more than $10 million in client ad spend and had a hand in boosting profit for many 7-figure and 8-figure businesses.  

The biggest difference between me and the other "gurus" is that they "talk" about running xyz ads but they haven't actually touched those accounts themselves.  

I own an ad agency where I’ve worked with digital marketing rockstars like Boss Babe and Gemma Bonham-Carter. ⭐ I’ve worked in a TON of different industries including insurance, e-commerce, brick-and-mortar, and the list goes ooooon. 

So let me tell you… I know what works and what doesn't (subject to the latest meta updates, of course! 😆).

“She has her finger on the pulse of the ever-changing meta world”

“It's 100% INVALUABLE to have Melissa in your back pocket. She is a wealth of knowledge, has her finger on the pulse of the ever-changing Meta world. It's scary to be spending hard earned money on ads, and it makes me a thousand times more confident knowing that I have Melissa and the group to bounce ideas off of, and check in with if I have questions.”

Source: ATS member survey

Because I’m not into wasting aaaaanyones time.

But before we go any further, 
let's make sure you're in the right room.

Ad Traffic School™ isn't for you if…

Ad Traffic School™ is for you if…

❌You’re a brand new business owner who doesn’t yet have an offer or know who they’re serving

❌You’re an e-commerce shop owner

❌You’re SUPER advanced in business and you’re looking to take your meta ads to the next level (you might be better suited for one of my intensives!). 

✅ You’re an online coach, entrepreneur, or service provider who’s been in business for at least 6-12 months – you’ve got an offer and some clients (and you’ve seen some success).

✅You’ve built a good organic social foundation – it’s okay to have a tiny email list or social audience (that’s no issue here!)

✅You’re a beginner when it comes to meta ads – you’re looking to DIY your ads for your business or you want to learn so you can teach your team.

✅You’re looking for ad support but you’re not ready to blow your budget on hiring an ad manager or ad agency.

DON'T JUST “UNDERSTAND” ADS MANAGER…

Make Ads Manager Your B*tch.

Here’s what you’ll find inside 
(so we can make it happen, together):

The 6 Rules of the Road – Foundational Ad Training

Access to 150 minutes of self-paced video modules that’ll give you the foundational ad training you need to verify your domain, place your first pixel, create your first ad, optimize your conversions (and everything in between!).

$1200 Value 

Monthly Q&A Calls

Pick my brain live on literally anything you're stuck on. Get feedback on your campaigns, sales pages, and ad creative so that you can optimize as much as possible. All of the Q&A call replays are saved in the portal waiting for you!

$597 Value per month

Slack Support (Monday-Friday) in our Members Slack Community

Get unstuck by asking your burning questions in the Slack community. Share screenshots of your ad manager, get ideas and feedback on your ad creative, and put out that "fire" with the help of the community. 

$800 Value per month

FAQ Bank

Get quick answers to FAQs by accessing the dynamic and constantly updated FAQ bank located in the Ad Traffic School™ portal. The questions are pulled from the Slack channel. They're searchable and filtered by topic so you can get quick answers without having to watch a whole video! *chef's kiss*

$200 Value per month

+ Checklists, cheat sheets, a swipe file, spreadsheets and more!

You legit get all the things. An ad checklist, an ad swipe file for inspo, a daily tracking spreadsheet and soooo much more! These are all resources I use to expedite and optimize the services I provide to my ad agency clients – I've done the heavy lifting for you!

$997 Value

Get 100% transparency

“I love the transparency. When Melissa shares what she’s working on or testing, and the results help us learn even more. Aside from the curriculum and community.”

[Source: ATS member survey]

Ask all the questions

“I love that I have the ability to ask questions in the community. I love the easy to implement tutorials. I also like that there are SPECIFIC videos/trainings like: setting up your lead gen ads, and setting up your Reels/IG Stories ads. These are all lessons that I can go back to time and time again if needed for different purposes.”

Diana, Founder of deeply rooted studio

Hit that replay button like it owes YOU money.

“I love that there are foundational videos for me to return to time and time again as I am navigating this new step in running ads!”

[SOURCE: ATS MEMBER SURVEY]

Discover the 6 Rules of the Road

These are the exact same steps I teach my private agency clients. Now you can learn *all the ad things* at your own pace WITHOUT the agency price tag.  

click the icons and explore the rules

Place Your Pixel 

So You Can Track Your Conversions and $$!

rule #1

Plan Your Campaign

BEFORE Anything Else

rule #2

Create Your Target Audience

for Your Ad Campaign

rule #3

Create Your Ad Creative and Copy

rule #4

Set Up Campaigns

rule #5

Track Your Campaigns

rule #6

For Data-Driven Decision-Making

Discover the 6 Rules of the Road

These are the exact same steps I teach my private agency clients. Now you can learn *all the ad things* at your own pace WITHOUT the agency price tag.  

click the icons and explore the rules

Place Your Pixel 

So You Can Track Your Conversions and $$!

rule #1

Plan Your Campaign

BEFORE Anything Else

rule #2

Create Your Target Audience

for Your Ad Campaign

rule #3

Create Your Ad Creative and Copy

rule #4

Set Up Campaigns

rule #5

Track Your Campaigns

rule #6

For Data-Driven Decision-Making

The first three modules are aaabso-friggin’-lutely crucial to your ad campaign success so we want to make sure you don’t skip ahead before completing the foundational elements (trust me, you’ll be glad you did the steps in order!).

You’ll get access to modules 1-3 instantly and the last three modules will be dropped 7 days after purchase. 

👇 The FULL deeets 👇

“I don’t need to know ALL THE THINGS!” 

Skip me ahead to the good stuff!

The 6 Rules of the Road modules contain the strategy, implementation, and clear action items supported by checklists and cheatsheets to bring it all together. Here’s what we’ll cover: 

MODULE #6

MODULE #2

MODULE #3

MODULE #4

MODULE #5

How to Place Your Pixel So You Can Track Your Conversions and $$!

In this module you'll learn:

✔️How to place a new pixel ID on your website and aaaactually make sure it's tracking properly.
✔️Which pixel and standard events you need for YOUR website/funnel, with the help of our handy dandy cheat sheets!
✔️How to place and track advanced pixels using custom conversions so you can take your tracking one step further.
✔️(Aaaand if you're really feeling techy) we'll even go over how to implement server-based tracking using Conversion APIs (CAPI).



Tracking your conversions is by far one of the MOST important steps to creating a profitable ad campaign. If you can't track your conversions/ad spend, you're basically wasting $$ because you won't be able to pinpoint what's working and what's not.

MODULE #1

MODULE #1

MODULE #6

MODULE #2

MODULE #3

MODULE #4

MODULE #5

How to Plan Your Campaign BEFORE Anything Else

+ PLUS! You’ll get the "ATS Campaign Planner and Budget Breakdown" spreadsheet to easily track your daily progress and avoid overspending on things that aren't working.

Eveeeeerything is better with a plan. Planning and setting up your campaign in advance is key to running an optimized ad campaign so you stay focused and avoid overspending (and so that you can feel 100% in control of your ad spend budget).

 In this module, you'll learn: 
 ✔️How to plan out your budget split for your evergreen or live launch funnel.
✔️How to set up your ad campaign – these are my two fave ways (we're getting VISUAL to really drive this point home).

MODULE #1

MODULE #6

MODULE #2

MODULE #3

MODULE #4

MODULE #5

How to Create Your Target Audience for Your Ad Campaign

+ PLUS! You’ll get an "Audiences and Interests to Target" spreadsheet to help you brainstorm (and a special bonus specific for coaches). 

Creating custom and lookalike audiences for warm and cold traffic is how you'll get your ad SEEN by your perfect-fit buyers so you can turn your ad efforts into $$ (instead of casting a wide net of people who AREN'T your peeps).

 In this module, you'll learn: 
 ✔️Get a list of the most common types of cold and warm custom and lookalike audiences to target (so you can eliminate the guesswork). 
✔️Learn how to use exclusion audiences and retargeting campaigns so you can stop wasting money targeting people who are already in your world. 
✔️Learn how to create custom conversions and read your data so you can optimize your funnel.


 (So You Can Get The Right 👀On Your Ads).

MODULE #1

MODULE #6

MODULE #2

MODULE #3

MODULE #4

MODULE #5

How to Create Your Ad Creative and Copy – without the guesswork

+ PLUS! You’ll get ad creative templates for your IG stories and IG and FB feeds (we're making this easy for you!).
 
++ PLUS! You’ll get a "Facebook Ad Copy Template" so you can use a proven copywriting framework to write your ad copy! 

+++ PLUS! You’ll get inspo with the "Ad Playbook Swipe File" so you're never stuck wondering where to start (this is seriously SOO good). 

This module builds on all of the previous modules as nooow we’ll get into the FUN part – putting together the actual ad creative. High-performing ad creative can take patience, testing, and time. We've put together some shortcuts to help speed up your process!

 In this module, you'll learn: 
✔️Learn how to craft a high-converting ad graphic (including the exact size recommendations) – even if you're not a designer (brought to you by my ad designer, Diana 🤎)
✔️Learn how to write high-converting ad copy (brought to you by my ad copywriter, Jess 🤎). 



MODULE #1

MODULE #6

MODULE #2

MODULE #3

MODULE #4

MODULE #5

How to Set Up Campaigns for all the things

Your goal will dictate what type of campaign you're looking to set up. You might want more 👀, more leads, or more sales. 👏 Yesss, we'll cover 'em all in this module, you'll: 

✔️Learn how to set up a campaign that will boost engagement, profile visits, and your follower count.
✔️Get a step-by-step demo on how to set up a lead gen ad campaign so you can get more leads pushed to your webinar or lead magnet.
✔️Learn how to set up a sales or retargeting campaign so you can drive people to buy your service, product, or course for your bottom-of-funnel campaign.



MODULE #1

MODULE #6

MODULE #2

MODULE #3

MODULE #4

MODULE #5

How to Track Your Campaigns Daily For Data-Driven Decision-Making

Knowing how to read your ad data is a MUST when it comes to running a profitable campaign (I'm a numbers gal myself). Checking in with your ads on the daily helps you keep a pulse on your progress.

In this module, you'll:
✔️Learn how to check and optimize your campaign and how to look at your KPIs.
✔️Learn the 4 big things that can make or break your campaign.

+ PLUS! You’ll get a "Daily Tracking Spreadsheet" (pssttt! this is the same one we use with our agency clients) to track the results of your campaign for each of your offers. 

++ PLUS! You'll get a "Facebook Metrics and KPIs" PDF to reference information on KPIs in ads manager.

I’ve got some juicy BONUSES, just for you…

And if you’re 100% committed to growing your biz

**When you choose our quarterly or annual membership plan…
You’ll get a few extras to help you get *that* much closer to those celebrate-able sales (because we love action-takers around here 😘): 

Budget and Projections Worksheet for SLO and non-SLOs

👏 Bonus #3:

If you're anything like me, you like to feel 100% in control and confident in your choices. You’ll get granular in this worksheet and you’ll break down your monthly budget and conversion projections (don't worry, it also comes with an instructional video explaining how it all works). 
 
The worksheet will do aaaall the *hard math* work for you. Whether you're launching a product, hosting a webinar/workshop, or creating a SLO funnel, there's separate sections/tabs for each (I gotchu!). 

Around here, we leave nothing up to chance because we are borderline OBSESSED with numbers and turning the money you invest into tangible, bankable, trackable, clink-worthy sales. ​​🥂

Ad Calculator 

$197 Value

The numbers don't lie, honey, – especially when they hit 50k!  

This simple but mighty Ad Calculator (+ instructional training video) will help you plan ahead and calculate the ad spend you'll need to make a profit and hit your goals for your next campaign – whether it be for lead gen, a webinar, or a SLO funnel.  

This way, you’ll know where you're going and HOW you’ll get there. All you need to do is plug in your campaign variables and let the spreadsheet work its magic. ✨

👏 Bonus #1:

$197 Value

Ad Disapproval Training

👏 Bonus #2:

It's hard to keep up with the latest "rules" when it comes to meta ads. Instead of spending your time googling your way to all the answers, I'm sharing my latest edition of my Ad Disapproval Training with YOU. You'll get the inside scoop on the relevant advertising policies and disapprovals so that you can avoid getting flagged by meta. 

We all know policy can be a snoooozefest but this one is a MUST to make sure you keep that $$ flowin' in!

$97 Value

Get game-changing support 
you won't find aaaanywhere else in the industry.

With Ad Traffic School™:
✔️You can switch from wasting money (and time) trying to figuring out meta ads on your own to getting the shortcut, now.  
✔️Switch from ad hoc support to having a reliable resource to double-check your work.  
✔️Switch from creating trend-chasing organic content on the reg to passively getting eyeballs on your offers. 👀
✔️Switch from taking shots in the dark to having peace of mind knowing you can quickly get feedback if you’re unsure of when to pull the plug, when to test, tweak, or juuuust let it be.

Let’s be honest; you’ve probably already considered the amount of money you COULD lose on a make-shift ad campaign 🙈

So, what do you say? 

Are you ready to join Ad Traffic School™?

(BEST value for growing businesses) 

The 6 Rules of the RoadFoundational Ad Training

Monthly Q&A Calls

M-F Slack Support in our Members Community

FAQ Bank Access

Aaaaand when you choose the quarterly or annual membership option, you’ll get… 

14+ Step Checklist, cheat sheets, a swipe file, spreadsheets and more to bring all of the training together!

$997 Value

$1200 Value

$597 Value per month

$800 Value per month

$200 Value per month

Bonus #3: Budget and Projections Worksheet for SLO and non-SLOs

$197 Value

Bonus #1: Ad Calculator

$197 Value

Bonus #2: Ad Disapproval Training

$97 Value

Your Investment:
$997 USD / 12 months

*PLUS you’ll get access to our foundational training for ONE year!

TOTAL VALUE: $4,285

👇*Monthly and quarterly payment options also available*👇

(*with the quarterly or annual membership options only)

Monthly
Membership

No Commitment & Cancel anytime!

You pay:

$99 USD / month

join now

Annual
Membership

Renews every 12 months

You pay:

$997 USD / 12 months

join now

Choose the option that fits best:

🤎
*PLUS*
you get them needle-movin’ bonuses + access to the training for a year!

🤎
$191/yearly in savings
over our monthly membership

Quarterly
Membership

Renews every 3 months

You pay:

$267 USD / 3 months

join now

🤎
*PLUS*
you get them needle-movin’ bonuses + access to the training for a year!

🤎
$30/quarterly in savings 
over our monthly membership 

Join over 12 beta testers already seeing results inside Ad Traffic School™

“Don’t sleep on joining her membership. It will change your business”

"Melissa has been amazing and so is her ads membership.

She is so quick to mentor me and to help me get my ads to such a high standard. To the point where clients coming to me from my own ads always ask who the professional is running them.

Her ads membership is easily the BEST thing I have invested in for my business and something I will never stop investing in.

I am someone who has spent thousands on ads courses and NOTHING stuck. So to say hers is gold is a big deal. I also have a high ticket offer which can be hard to sell with ads but not with her training!"

–Hayleye Edwards, Digital Marketing Manager at Social Lux

“I feel more empowered 
as a business owner”

“To me, the biggest value ad is having people available who are willing to answer your questions and give you feedback in realtime.

Joining Traffic Ad School was a crucial piece of my success in running ads. I not only feel confident about making decisions surrounding my campaigns,

I also feel more empowered as a business owner which is invaluable!”

[Source: ATS member survey]

If you've been looking for ad support without the $15K agency price tag, this is it.

I get it: You want the peace of mind, support, and the big results of hiring an ad agency without having to give up ALL of your “QT” family time doing it. 

The training in this membership is short, sweet, and simple. 
 
It gives you a fluff-free clear path designed to get you taking action as soon as possible so you can move forward and see results quickly (I don’t mess around, promise!).  

I’m telling you, after a minimum of four months of consistently being active in the membership, you’ll be well on your way to those champagne-poppin’ launches. 🥂

And YES, it can even work for you if you “don't have time to go watch a couple of hours worth of training videos right away".

This is where the Ad Traffic School™ slack group reeeally shines. Get in there and ask ALL the questions you need (regardless of whether or not you watched the training – seriously, we don’t judge!). 

We’re all in this together! 

Our 7-Day Money Back Guarantee 

Ah yep, you read that right… we 100% stand behind our membership and most importantly,  we stand behind YOU. That’s why your enrollment into Ad Traffic School™ is backed by our 7-day money-back guarantee.  

Get access to half the training and immerse yourself in the Ad Traffic School™ community for 7 days. If it’s not a good fit, we’ll give you a 100% refund within the first 7 days – no questions asked! 🤎

It’s your turn to see results like this: 

“When I launched my online course, I knew nothing about Facebook ads and found digital marketing very overwhelming.

“I just had a 20k launch, and lots of sales came from my ads!”

 I Was So Happy To Hear About Melissa's Ad Training. I Just Had A $20K Launch, And Lots Of Sales Came From My Ads!” 

– Crystal Bonnet

Now’s the time to:

Finally shift your traffic into overdrive.

And besides…

*The price for Ad Traffic School™ will increase and bonuses disappear on May 1st.*

Secure your spot in Ad Traffic School™ today.

SECURE MY SPOT NOW!

Click here to Join Ad Traffic School™

Instagram is becoming more and more of a “pay to play” landscape every day – which means… 

Now’s the time to cash in on those organic efforts! 👀

This is a loaded Q because… it really depends on your goals. You can expect to spend anywhere between $1/day to $60/day on your ads.

If your goal is to get more followers or engagement, you could get away with spending $1 to $5 per day. If you're looking to sell a digital product or course, you'll likely need to spend closer to the $60/day mark, which would work out to a $2000 ad budget per month.

Yes. Contrary to popular belief, you don't need to have a crazy impressive Amy Porterfield-like social audience or email list to run ads.

If you've been in business for at least 6-12 months, chances are, you probably have 100 email subscribers or a social audience of at least 200-500 people. That's aaaall you need to create custom and lookalike audiences for your ad campaign. 👏

Yes. The videos I've created are step-by-step and will legit tell you EXACTLY what to do. Most students keep two screens open and follow along WHILE they're doing *the thing* on their own account.

AND…remember, if you have any issues, pop into the slack group with your question and we’ll get it figured out (chances are, you're not the first person to ask the question either!).

I hate to say it but... "it depends". There's no quick answer to this question as it depends on LOOOADS of factors including: your lead magnet, your product, and your conversion rate.

With a lead gen campaign, you could potentially see results within 24-48 hours after starting to run your ads. If you're running ads to a high-ticket course, it can take 3-6 months to see a return, however some see a return within 1-2 months with a higher-ticket product.

The short answer is: Your return really comes down to your funnel metrics. You have to have ALL of the pieces in place to create a profitable campaign. And these are the EXACT things we will tackle inside the Ad Traffic School™ membership.

Yes. If you're looking to implement server tracking, I gotchu! I'll go over how to use a paid solution called Stape.io (it's eaaaasy peasy to implement).

If you're looking to manually integrate CAPI, I highly suggest hiring a developer to help you as that's not something that will be covered in the training (as everyone’s tech stack is different).

So have we, and we’ve got nothing against them! :)

But my mission here is not to give you an ad hoc, surface-level, use-it-and-leave-it-type solution.

My mission is to create a community 100% focused on SUPPORT so that if you have questions specific to your ad campaign and your business, you've got someone to ask (instead of waiting anxiously for 5+ days to get a half-decent response to your email or comment).

You'll get feedback through monthly Q&A sessions and M-F access to our member's slack community – from someone who actually knows their sh*t (ahem, that's me!) and isn't afraid to be 100% transparent. If I think you need to STOP spending money, I'm not afraid to tell you. You are legit in good hands, I promise!

The point of our training is to give you the base level ad education AND the sounding board you need to get unstuck and build the confidence to run your ads yourself – in four months or less.

No. To be 100% transparent (and because I respect your time and mooolah), this membership was designed specifically for online coaches, entrepreneurs, and service providers who are established in their businesses, i.e. they have an offer, and have already seen some success with clients. If you're brand new to business, I highly suggest you pause on ads and work on your offer and audience/list growth.

Although some elements of the foundational ad training could be used for e-commerce ads, it was not created with that in mind. If you're looking for help with your e-commerce ads, our ad intensive service might be a better fit! 🙂

I hear you because I’ve been there too. I know that adding even "one more thing" to your never-ending to do list is not something you take lightly.

But here's the thing...

Setting up an ad campaign that frees you up from the never-ending hamster wheel of creating organic social content will start with AT LEAST 150 minutes of foundational ad training and then 1-2 hours to set up the campaign. After that, you can expect to spend at least 20-30 minutes per day optimizing your campaign (which will end up being less over time).

On our end, we promise that the training will be fluff-free and action-packed so you can be confident you’re not wasting any time.

Yes. This training is great for entrepreneurs looking to DIY and get a foundational understanding of meta ads before teaching their team or adding them to the membership (I can totally relate to this). We'd be soooo happy to have you AND/OR your team in the Ad Traffic School™ community.

Almost INSTAAANTLY. You'll get an email with your portal login access shortly after purchase, which will unlock half of the training and 100% of the support (via slack group, Q&A calls, etc.).

The first half of the training is 100% essential for setting up a successful ad campaign (placing your pixel, setting up your custom audiences, custom conversions, etc.). We want to make sure you've gotten AAALL of those out of the way before moving on to module four.

You'll get access to the remaining modules (modules 4-6) seven days after purchase. Those modules will build on the first three and are more of the practical "how tos" of creating your ads, setting up your campaign, optimizing, etc.

Get inside the Ad Traffic School™ membership and test it out for 7 days, 100% risk free. If you're feeling like it's not a good fit after 7 days, I'll give you a full refund, no questions asked.

If you've purchased any membership plan and want to cancel after 7 days, you can do so at any time, however no refunds will be given after our 7 day trial period! Annual and quarterly plans will have access to the portal material for one year.

You might be wondering…

Still scrolling?

Here’s the bottom line: 
You don’t HAVE to join Ad Traffic School™ to be successful with meta ads.  

You could keep going as you are (I mean you’re still killing it in your business anywho). 🤷 

But if you’re aaaaalready feeling like you’ve fallen “behind” all those entrepreneurs that seem to have “cracked the code” on this whole business thing, you might want to reconsider because… 

What if this is your big “turning point” moment?  

Will you choose to walk away and keep everything status quo?  

If you choose to do nothing… 

Three months from now you’ll STILL be chasing after those pesky Clickup content notifications that “keep you on track” while your ad campaign gets left inactive because you juuust don’t have the bandwidth. 

Six months from now you might try to turn your ads on again only to quickly turn them off because you’re spiralling and you’re still not confident in their setup.

And 12 months from now, you’ll do a full circle back to this very moment. And you’ll *wish* you had juuuust taken the time to learn how to run ads (and get killer support) when you had the chance. 

Now’s your chance to make a change. 

The question is: 

Will you make it?

Monthly
Membership

No Commitment & Cancel anytime!

You pay:

$99 USD / month

join now

✔️
14+ Step Checklist, cheat sheets, 
a swipe file, spreadsheets and more to bring all of the training together!

✔️
The 6 Rules of the Road Foundational video-based Ad Training

✔️
Monthly Q&A Calls

✔️
M-F Slack Support in our Members Community

✔️
FAQ Bank Access

Quarterly
Membership

Renews every 3 months

You pay:

$267 USD / 3 months

join now

🤎
*PLUS*
you get them needle-movin’ bonuses + access to the training for a year!

🤎
$30/quarterly in savings 
over our monthly membership 

✔️
Access to the foundational ad training for ONE year

✔️
The 6 Rules of the Road Foundational video-based Ad Training

✔️
Monthly Q&A Calls

✔️
M-F Slack Support in our Members Community

✔️
FAQ Bank Access

✔️
14+ Step Checklist, cheat sheets, 
a swipe file, spreadsheets and more to bring all of the training together!

✔️
Bonus #1: Ad Calculator

✔️
Bonus #2: Ad Disapproval Training

✔️
Bonus #3: Budget and Projections Worksheet for SLO and non-SLOs

Annual
Membership

Renews every 12 months

You pay:

$997 USD / 12 months

join now

🤎
*PLUS*
you get them needle-movin’ bonuses + access to the training for a year!

🤎
$191/yearly in savings 
over our monthly membership 

✔️
Access to the foundational ad training for ONE year

✔️
The 6 Rules of the Road Foundational video-based Ad Training

✔️
Monthly Q&A Calls

✔️
M-F Slack Support in our Members Community

✔️
FAQ Bank Access

✔️
14+ Step Checklist, cheat sheets, 
a swipe file, spreadsheets and more to bring all of the training together!

✔️
Bonus #1: Ad Calculator

✔️
Bonus #2: Ad Disapproval Training

✔️
Bonus #3: Budget and Projections Worksheet for SLO and non-SLOs

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Earnings Disclaimer

Your level of success in attaining the results from using our products, services, and information depends on, but is not limited to, the time you devote to the program(s) and courses, ideas and techniques used, your preexisting conversion rates, social proof and budget, your team of support or employees, various skills, business savvy, network, and financial situation. While we make every effort to ensure that we accurately represent all the products and services reviewed on this website and their potential for income, earnings and income statements made by Litchfield Media Co. and its advertisers / sponsors are estimates only of what we think you can possibly earn.