Or…

scale your business without scaling up the
amount of time you spend behind your laptop screen? 

Or how about selling more of your passive income
products, courses, or coaching packages in a way
that’s totally leveraged?

 

That’s the power of a successful Facebook ad campaign. 

Keyword: successful.

 

 

Running Facebook ads for your business? 

You’d rather run for the hills instead.
(It’s much easier. Plus, cardio.) 

Every time you open up Ads Manager (if you’ve ever even gotten that far!),
your brain fills up with question after question, and doubt after doubt: 

• “What happens if I click on this button? Will it break something? Accidentally start a nuclear war? Play ‘Baby Shark’ over and over again?”

• “How much money should I budget for ads, realistically? And will it be worth it if I don’t have a professional ads manager to handle it for me?”

• “When should I turn my ad off?” 

• “When should I turn my ad ON?” 

• “Eek, what’s gonna happen after I turn this ad on?!! I’m scared!!! Someone hold me.” 

And of course, the elephant in the room: 

• “What if I take this money I poured my heart and soul into earning, and it flies out the window in a literal hot second because of a poorly managed Facebook ads campaign?”

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That’s why it’s about time to introduce you to the 

Conversion Class University. 

  

 

I’m Melissa Litchfield,
Founder of Litchfield Media. 

As a Facebook ads expert, I’ve:

Basically, I’ve been around the Ad Block.

I’ve walked the race. I’ve gotten the T-Shirt. And I’m sharing all of it with you inside the Conversion Class University.
This is the same course I wish I’d had when I was starting out with Facebook ads, and it was created with one goal in mind: 

 

 

Conversion Class University will take your Facebook ads from overwhelming to under your control. 

These are my own unique methods, systems, and techniques for turning Facebook ads into your new favorite way to market your offers and make more sales.

  

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• No more stress drinking a glass of Cabernet Sauvignon as you struggle to place the mysterious pixel on your website. 

• No more tossing dollar after dollar of your already limited ads budget behind ads that aren’t converting, designs that don’t get approved, and funnels that flop. 

• No more going cross-eyed looking at your dashboard and ad metrics. Ok, so if 1 out of every 500 leads buys, and then you cross-multiply that by the speed it takes two trains leaving Grand Central Station, and then you take the square root of Pi….wait, that can’t be right. Your conversion rate is NEGATIVE SIXTY?! Is that even possible?!

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• Yes to drinking celebratory glasses of Cabernet Sauvignon (or matcha, if that’s your preference!) as you watch the money you invest into Facebook ads actually return you fresh leads, clients, and sales. Oooh, it’s that return on investment you hear so much about but have never seen!

• Yes to freeing up extra spare time because you have a clear system to follow and steps that guide you from start to finish — and never leave you hanging. That means more space for hiking, reading “You Are A Badass at Making Money,” and picking up more succulents than any one woman needs in her home. 

• Yes to automating passive income 24/7 because you have low-ticket offers on autopilot and fun new followers coming in around the clock — followers whose lives you get to touch. 

   

 

YOU HAVE BIG GOALS.

AND REACHING THEM ORGANICALLY?
THAT’S PROBAAAAAAAAAAAAAAAAABLY GONNA LEAD STRAIGHT TO BURNOUT. 

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You’re a genuine whiz at what you do.

Whether that’s:

• coaching entrepreneurs on how to run their online business,

• showing women how to live the raw food lifestyle,

• or implementing business systems that rival anything you’d see in a Fortune 500 company.

your business makes your face light up with joy. 

But the organic reach you’ve built so far seems to be running out. The follower count is slowing. The sales coming in are starting to dry up a little. And you can feel that you’re about to run smack dab into a growth wall. Whomp!  

Your warm market? It’s tapped.  

Your spare time? Uh, what’s that? Building an audience of buyers on social is a full-time job, and that’s BEFORE you even deliver on any of your awesome coaching. 

 

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You need a new way to bring in fresh leads

that doesn’t require you to sacrifice every ounce of energy + time as you
give, give, give away value organically and pray those followers convert into sales. 

And you need to know that if you’re gonna spend the money to run Facebook ads, then those ads better be GOOD y’all! 

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How life-changing would it be to finally experience:

• Total confidence when you set up an ad campaign. Zucks can’t stop you now!!

• A steady stream of well-qualified clients jumping feet-first into your funnel day after day
  (even when your laptop is closed and tucked away).

• Launches that feel oh-so-easy-breezy, because you’re getting fresh + excited leads on the reg
  who are just waiting to be introduced to your groundbreaking offers.

• Knowing exactly where your Facebook ad budget is going — and how to turn the money you invest into
  tangible, bankable, trackable, celebrate-able sales.

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Conversion Class University

is the complete, step-by-step system for taking your
Facebook ads from pixel to profit. 

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One: Pixels

If you don’t know what pixels are or how they work, then two things happen: 

You won’t know how to acquire leads for your business effectively. And you won’t know how other businesses are tracking you. 

The pixel is THE foundation for tracking lead behavior and converting them into buyers. Get this wrong, and your ads simply won’t work — no matter how much moolah you pour into them. (No bueno!)

Two: Audience Research

Where does your audience live and breathe online? What are they searching for? And how can you get your beautiful business in front of them, so you can transform their lives for the better? We’ll cover cold audiences, warm audiences, and look-alike audiences. 

Three: Campaign Creation

Once you understand who you’re targeting, it’s time to build a campaign that will capture their attention and naturally lead them through a strategic sales process. This is where you focus on the big picture, so you can make the big bucks. 

 

Four: Ad Copy

Unless you’re a professional copywriter, knowing what to say to get people to buy is tougher than looking away from the train-wreck that is Tiger King. (Carole Baskin … we all know she fed her husband to the tigers, right?) We’ll cover how to write compelling ad copy that will stand out in the Facebook newsfeed — and entice your browsers to become buyers. 

Five: Ad Images

A picture is worth a thousand sales. Or at least, it could be, if you understand what graphics work in a Facebook ad. So many Conversion Class students struggle with this piece. That’s why I’m not just giving you a full module on it. I’m ALSO giving you a suite of Canva Ad Graphic Templates you can start using right away as a fast acting bonus. 

Six: Optimization  

Lead generation funnels? Once they’re optimized, you can set them and forget them. Conversion campaigns? They take a little more elbow grease — but the reward is bigger. I’ll show you how to test and tweak your ads so you’re getting the biggest return on your ad spend investment as possible…and impacting the people who need you the most.

 

When you enroll in this course, you’ll get instant access to: 

 

The Big 6 Conversion Class Modules:

These trainings are a comprehensive, step-by-step system any entrepreneur can follow to generate better results with their Facebook ads.

A Swipe-File of High Converting Ads:

Love to learn by example? Me too. You’ll get an extra library of real, revenue-generating and list-building Facebook ads you can use to inspire your own ads. 

Checklists, Templates & Spreadsheets:

You might not know this about me, but I’m VERY organized. With the Resource Bundle inside Conversion Class, that works in your favor. I’m talking about templates for your marketing strategy, Canva graphics, ads checklists, and ideal audience spreadsheets — all ready the second you enroll. 

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included: The Conversion Class Facebook Group…

You are not alone in this, my friend. Want my feedback on your ads, images or campaigns?
You’ve got it. Want to stalk your fellow students and see what’s working for them? Ok, but wear sunglasses 😉  

 

you’ve got options.

  

 

• Funnel Page Conversion Training

  With this training, you’ll know exactly what you need to do to achieve high conversion rates on your landing pages and sales pages.

• Facebook KPI Breakdown Guide

  This PDF will breakdown all of the key metrics in your facebook ad campaign for quick trouble shooting.

• AD DISAPPROVAL TRAINING

  What happens when your ad is disapproved or worse, or ad account is disabled? No worries GF, I’ve got you covered in this training to help ease your mind with disapprovals and ad policy.

 

 

Still not convinced Conversion Class University is right for you?

It’s OK. You’ve got options. 

1. You can spend hours sifting through YouTube only to find that you wasted 50 minutes on a crappy video that provided ZERO value.

   Now you’re stuck combing through more videos trying to find an answer.

2. You can spend THOUSANDS on Facebook courses.

   There are some really good ones out there, buuuuttttt would they answer your questions and help you troubleshoot campaigns?

3. You can spend THOUSANDS on a monthly ads manager.

   If you have the budget riiiight?

4. Or you can spend $500-$1000 on a consultant – a good one if that. 

   In an hour session with a consultant, you’ll at least spend 30-45 minutes explaining your problem and showing them your ads…only to get 10 minutes of tips.

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OR…

Join Conversion Class University, and: 

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Stay more up-to-date on Facebook ad changes
than Mark Zuckerberg’s mom:

You’re not getting a one-and-done course. This resource will be available for you every time you want to grow your list or launch a new product. And when the algorithm changes, Conversion Class changes — so you’re never outta the Facebook ad loop. 

Get quick access to the help you need:

The Conversion Class program will walk you through every step of the Facebook ads process, from placing your first pixel to optimizing your conversions and everything in between. And for those moments when you have a question that can’t wait, there’s the Conversion Class Community. You’ll get access to me AND other students who might have the answer to your exact issue. It’s like support times two. 

Master the foundational core basics of
running profitable Facebook ads:

Anyone can throw a few dollars at Ads Manager and have an ad up by the end of tomorrow — but if you don’t know how to give yourself the best chance of success, you might just be throwing money down the drain. Conversion Class has 6 core modules you can go through at your own pace, all with one main focus in mind: to take your Facebook ads from money-sucking to money-earning. 

The longer you put off running Facebook ads,
the longer you put off growing your list,
hitting your launch goals, and making the money you desire. 

Not to mention all the people who are out there, waiting for a girl exactly like you to come help them.