I’m about to show you something rare in this industry: completely unfiltered launch numbers.
Not some made-up “student spotlight” with zero proof. Not a screenshot that could be from anyone’s Canva account. I’m talking about an actual client launch report with every penny tracked and documented.
One of our agency clients just wrapped their high-ticket membership launch, and the results have me absolutely geeking out. So I asked if I could share this behind-the-scenes breakdown (keeping everything anonymous, obviously).
The Unfiltered Launch Numbers
Here’s what actually happened:
- Total ad spend: $12,604
- Total revenue: $156,646 (banked + booked)
- ROAS: 15.02x
But here’s what matters more than these impressive numbers – the strategy that created them.
This wasn’t some “throw money at Facebook and pray” approach. This was a methodical, multi-phase launch that started with foundation-building and scaled strategically.
Phase 1: Lead Generation Foundation
We started with two separate funnels – an evergreen lead magnet and a trends report. Combined ad spend on lead generation: $5,671.
Result: 1,415 qualified leads across both funnels.
Most agencies would’ve called it a day there. “Hey, we got you leads!” But leads don’t pay the bills, and this behind-the-scenes breakdown reveals the real work happens next.
Phase 2: The Conversion Game-Changer
This is where most launches fail. They get leads but can’t convert them. We ran targeted conversion campaigns to both new leads and warm audiences, spending $6,511 on purchase-focused ads.
The result? 44 high-ticket sales and 524 low-ticket training sales.
What Made These Unfiltered Launch Numbers Actually Work
Four critical factors separated this launch from the failures:
- Foundation first – This client had proven offers and knew their avatar before we spent a dime
- Audience layering – We used lookalikes of existing customers, not just interest targeting
- Creative that converted – Multiple ad variations tested, not just one “winning” creative
- Proper tracking – Every sale tracked back to ad spend (no “I think it came from Facebook” nonsense)
The Truth Behind Success Stories
Here’s the part that really matters in this behind-the-scenes breakdown: this didn’t happen overnight.
This client had been working organically for months, had crystal-clear messaging, and knew exactly who they served. When we added paid traffic, we were amplifying what already worked – not trying to force a broken funnel to convert.
I see so many course creators and coaches throwing money at ads when they haven’t figured out their organic strategy yet. Then they wonder why their ROAS is 0.5x instead of 15x.
The Foundation-First Reality Check
The truth? If you can’t sell your offer organically, ads won’t magically fix it. But when you have that solid foundation and add strategic paid traffic… that’s when you get unfiltered launch numbers like these.
Most agencies only track immediate revenue and call it done. We tracked “banked + booked” revenue because we understand how payment plans work in total revenue calculations. We focus on full customer lifetime value because that’s what actually matters for business growth.
Your Next Steps
These results didn’t happen by accident. They happened because we combined proven strategy with meticulous execution and relentless tracking.
If you’re ready to scale what’s already working (not fix what’s broken), this behind-the-scenes breakdown shows exactly what’s possible when foundation meets strategic amplification. Grab 30 minutes on my calendar if you want to see what numbers like these could look like for your business.
