If you’re anything like my evergreen funnel community of clients and online mentors, you probably started selling your services on Instagram, Facebook, or even TikTok. But hanging out in the DM’s is exhausting and time-consuming.  If you’re burnt out and busy, sending the same pitch on repeat all day long, and never have a day […]

A profitable sales funnel is one that consistently converts leads into sales. There are several different types of funnel, each with its strengths and level of adaptability to your offer. Here at Litchfield Media, we love a good webinar funnel, both live and evergreen. It’s one of the strongest strategies we use in our agency […]

Did you see this in the news or all over social media? You know I like to hang out on TikTok, and there has been some serious marketing BUZZ lately about a particular fashion brand.  The legging and athleticwear giant, Lululemon, faced their “competition” head-on with a recent event at the Los Angeles Century City […]

By: Brooke Scott, MBA | Client Operations Manager & Funnel Integration Specialist at Litchfield Media When it comes to having a truly optimized funnel for your business, integrations are the star performer and key player in how your funnel flows and operates. Funnel integration is the aspect of connecting the pieces of your funnel so […]

The Psychology of Scarcity Humans are psychologically pre-programmed for survival. In today’s modern society, that’s not necessarily a chief concern, but the DNA is there. From a marketing perspective, this boils down to capitalizing on consumer desire.  Scarcity is a familiar concept that has been deeply embedded into marketing since the first radio ad hit […]

Having been in the marketing and digital ad management world for nearly a decade, I’ve seen a myriad of trends come and go. The landscape of digital marketing, promotions, and social media changes rapidly and is somewhat volatile. 2023 will be no exception.  That means there’s so much opportunity to refine and enhance existing marketing […]

As much as I love paid marketing strategies (because they work), I know better than anyone that it’s all about timing. No, hell did not freeze over. Yes, I’m talking about organic marketing strategies. It’s your lucky day! If your webinar is how you fill your sales pipeline, how you fill your webinar pipeline is […]

*Sniff* Ah, that new funnel smell! There’s nothing more exciting than a fresh new funnel!  But it’s not a toy. It’s a tool. One that has to be sharpened and honed. Once a funnel is live, this is just the beginning of testing, tweaking, and optimizing.  The testing phase helps you identify offer speed bumps, […]

The world of websites can be wonderful. But it can also be frustrating.  After months of planning, prepping, writing, and designing, you expect people to flood to your site and purchase your products or services. That’s why, when it doesn’t happen and you have a pretty disappointing conversion rate, it can feel like the end […]

Thrivecart’s New Learn Software: Host Your Courses With Learn As a Thrivecart customer, the software company made a huge announcement last week. It’s a new course hosting platform that is completely free to all existing Thrivecart customers! It’s called Learn and the course from a student perspective looks like this: Should you switch to Learn? […]