Have you ever visited a website and noticed those small pop-ups announcing recent purchases? You know, the ones that say “Sarah from New York just purchased Product X” or “John signed up 2 minutes ago”? These notifications aren’t just there to look pretty—they’re powerful conversion tools called social proof! Here is how you can use those social proof notifications to boost your website conversions using ProveSource.
Why Social Proof Matters
Let’s face it—people trust other people more than they trust your marketing claims. When potential customers see that others are actively buying from your site, it creates confidence and urgency. Social proof works as a real-time testimonial, showing visitors that real people trust your business enough to make purchases.
This is especially valuable if you don’t have many testimonials yet or if you’re looking to boost conversions without a major website overhaul.
Getting Started with ProveSource To Boost Your Website Conversions
ProveSource is one of the easiest tools for adding these social proof notifications to your site, and I’ll walk you through the setup process step by step.
1. Create Your Account
First, head over to the ProveSource website and sign up for an account. They offer a free trial so you can test it out before committing to a paid plan.
2. Set Up Your First Campaign
Once logged in, click on “Create New Campaign.” You’ll need to:
- Name your campaign (something recognizable like “Product Purchases”)
- Select the type of notification you want (purchases, signups, etc.)
- Choose where on your website the notifications should appear (bottom left corner is popular)
3. Customize Your Notifications
This is where you can make your social proof truly yours:
- Design the notification to match your brand colors
- Set the text format (e.g., “{Name} from {Location} just purchased {Product}”)
- Adjust timing (how long notifications display and how frequently they appear)
- Upload product images if you want them to appear in the notification
4. Install the Code
ProveSource will provide you with a small snippet of code. Copy this and add it to your website’s header section. If you’re using WordPress, you can add this through a plugin like Header and Footer Scripts, or directly in your theme’s header.php file.
5. Test Your Notifications
Before going live, use ProveSource’s preview function to see how your notifications will look on your site. Make any necessary adjustments to the positioning, timing, or design.
The Results You Can Expect
When implemented correctly, social proof notifications typically increase conversion rates by 15-40%. They’re particularly effective for:
- E-commerce stores
- Subscription-based services
- Newsletter signups
- Free trial registrations
The beauty of this approach is that it leverages psychology without being manipulative! You’re simply showing potential customers what others are actually doing on your site.
Ready To Boost Your Website Conversions with Social Proof?
Adding social proof to your website doesn’t require technical expertise! Just follow the steps in this guide and you’ll be up and running within an hour. As your business grows, you can further customize your notifications or create different campaigns for various products or services. Looking to hit the ground running with paid ads audiences? Grab access to the Proven Pixel Permit here and start your ad campaign with confidence!
