I just made a decision that has my team thinking I’ve lost my mind: we’re abandoning our LinkedIn organic posting experiment and going all-in on marketing on Threads for the next 60 days.
Before you roll your eyes and mutter “Threads is dead,” let me tell you what happened last week that changed everything.
The Comment That Broke the Internet (Well, My Mind)
I dropped a simple, authentic comment on someone’s Threads post. Nothing groundbreaking – just genuine engagement. That comment? 25,000 views. Not the original post. My comment.
When’s the last time your LinkedIn comment got seen by more than 12 people? Exactly.
This moment crystallized something I’ve been sensing for months: while everyone’s fighting for scraps on oversaturated platforms, there’s a goldmine sitting right in front of us.
The Platform Everyone’s Ignoring Is Pure Gold
Here’s what I’ve learned after years of riding platform waves: the money isn’t where everyone’s looking. It’s where genuine conversations are still happening. And right now, that’s Threads.
While Instagram feels like shouting into a crowded stadium and LinkedIn has become a corporate echo chamber, Threads marketing still rewards real engagement. People actually respond. Comments turn into conversations. The algorithm doesn’t punish you for being human.
Sometimes the best strategy is the simplest one: show up where your people are actually listening.
Our 60-Day Threads Marketing Experiment
We’re not just dipping our toes in – we’re diving headfirst. Here’s the plan:
- Putting a banner on Instagram directing people to find us on Threads
- Still maintaining email (because those open rates are fire) and Instagram Stories
- But our daily content energy? Going straight to Threads marketing
- Multiple posts per day, real engagement, authentic conversations
The goal: Take our current 5,500 followers to 10,000 by the end of 60 days.
Sounds ambitious? When you’re not fighting an algorithm that’s actively working against you, growth happens faster than you’d think.
Why This Matters for Your Business
If you’ve been struggling to get seen on other platforms, maybe it’s not your content that’s the problem. Maybe you’re just fishing in an overfished pond.
The businesses crushing it right now aren’t necessarily the ones with the best content – they’re the ones brave enough to pivot when something isn’t working. They refuse to stay married to platforms that stopped serving them months ago.
Your Turn to Test the Waters
Want to prove this theory? Here’s your challenge:
- Pick one platform that’s been frustrating you lately
- Pick one you’ve been ignoring because “no one’s there yet”
- Spend the next two weeks showing up authentically on the ignored platform
- Watch what happens
I’m betting you’ll be surprised by the results.
The Real Marketing Secret Nobody Talks About
Sometimes the best marketing strategy is simply being where your competition isn’t looking. While everyone’s fighting for attention on the same crowded platforms, smart marketers are building communities where conversations actually happen.
That’s exactly what effective marketing on Threads looks like right now – authentic engagement without the noise.
Ready to Pivot?
We’re about to find out just how powerful strategic platform selection can be. This whole experience reminds me why success isn’t about being everywhere – it’s about being strategic where you show up and actually converting that attention.
Platforms will always change, algorithms will shift, but the businesses that thrive are the ones willing to adapt and move where their audience is actually paying attention.
The question is: are you brave enough to fish in uncrowded waters?
This whole pivot reminded me why I created the Social Funnel Formula in the first place. It’s not about being everywhere – it’s about being strategic about where you show up and actually converting that attention into email subscribers. If you’re ready to stop playing platform roulette and build something sustainable, grab it here for $197. Because at the end of the day, platforms change but your email list is forever.
