TikTok is quickly becoming the social media platform of choice for millions of people around the globe.
It’s a platform that respects authenticity, doesn’t require a whole heap of aesthetics, and is one of the best marketing platforms to promote your business.
So, while your mind might automatically gravitate toward dancing and lip syncing videos that have the purpose of entertaining the viewer, promoting your products or services is just as effective.
Enter TikTok Spark Ads. But what are TikTok Spark Ads? How do they work?
Let’s break it down into super simple terms so you can use TikTok Spark Ads to grow your business and boost your revenue today.
What Are TikTok Spark Ads?
TikTok Spark Ads have only recently launched earlier this year, but their benefits are extremely promising for TikTok users.
Spark Ads allow you to use content from your own brand and place it into your ads. You can use organic posts that have been made by other TikTok users (with their permission, of course) and run them as ads.
So, say you had invested in influencer marketing on TikTok. The influencer video that promoted your product and said how great it is can then be republished as a spark ad on your page, too through your ad account.
Once it’s all linked up, when the ad runs, there will be a button that viewers can click that will take them straight through to your offer’s landing page or website, making conversion all the more likely.
Essentially, the ad doesn’t “feel” like a paid ad. It feels far more native, which automatically gains more trust.
The point of a TikTok Spark Ad is to allow small businesses and brands to grow through authentic conversations and comments inside the TikTok community.
Essentially, TikTok Spark Ads work because they are always relevant and bespoke to the brand.
The aim of TikTok Spark Ads is to “spark” dialogue and interaction. Seeing as TikTok’s core values are authenticity, community, and creativity, TikTok has launched a new sort of advertising that upholds those values. And the results speak for themselves.
You’ll need a business TikTok account to run any TikTok Spark Ads.
What’s The Difference Between TikTok Ads and TikTok Spark Ads?
So, which is better: TikTok Ads or Spark Ads?
It will depend on your overall goals, but the vast majority of the time, Spark Ads win hands-down.
Unlike regular TikTok advertising which works in the same way as most social media advertising, Spark Ads allow you to keep the likes, comments, and follows that you receive on said ad.
Spark Ads are particularly effective if you’re trying to build an organic account with social proof.
With a 142% higher engagement rate than regular ads, it’s a pretty compelling argument that Spark Ads are the way to go. Plus, a whopping 30% higher completion rate.
How Do TikTok Spark Ads Work?
If you’re wondering how TikTok Spark Ads work, you’re not alone. It can be a little overwhelming to trial a whole new feature that hasn’t been seen before.
But don’t panic. Here’s how TikTok Spark Ads work and what you need to do to make the most out of them.
When running ads, you’re given two choices:
- Using your own TikTok account’s content
- Using other content creator’s content (so long as you have authorization from them)
When selecting option 2, the ads will be labeled as “Sponsored Content” and will allow you to select your own call to action, your captions, audio, and account handle.
With regular TikTok ads, redirection tends to go straight to the advertiser’s website or landing page.
Spark Ads, on the other hand, give the viewer a few different options. They can:
- Tap on the profile picture or account handle
- Swipe left
In either case, they’ll be taken to the TikTok page where they can look through existing content or drop a follow.
They also two other options:
- Tap on the video’s caption
- Tap the call-to-action button
If they interact in these ways, the viewer will be taken to whichever landing page you’ve assigned (website, specific landing pages, sales pages etc).
Additionally, the viewers can tap on the sound title or disc icon where they’re taken to the audio’s page.
Don’t underestimate this little feature! If you’ve branded your own sounds that’s unique to your brand and it’s “filmable,” viewers will be tapping that disk to show your profile as the one who has created it.
These features feel similar to the features we know and love for regular, organic TikToking – wouldn’t you say?
That’s because that’s the whole point of TikTok spark ads. It’s to feel far more native and “non spammy.” This sense of organic marketing that is built on trust just blends in and speaks TikTok’s core values far more fluently than regular TikTok ads.
TikTok Spark Ads – Are They Worth It?
While this article may feel a little overwhelming, once you start setting up your own TikTok Spark Ads, you’ll realize that, not only are they well worth the time and effort it takes in creating them, but they’re straightforward to set up.
With staggering stats that prove their impact, TikTok Spark Ads are worth their weight in gold.
