Digital advertising. For many small business owners, it’s a black hole they don’t want to dig too deep into. But this has been my life for the past 9 years. And I love it! If you sell a digital product, online course, done-for-you service, or group program, and you’re already running ads or planning to, […]

Did you see this in the news or all over social media? You know I like to hang out on TikTok, and there has been some serious marketing BUZZ lately about a particular fashion brand.  The legging and athleticwear giant, Lululemon, faced their “competition” head-on with a recent event at the Los Angeles Century City […]

I know that the big blue “Boost” button is tempting. It can seem like such an easy solution to promote your content, get more views, and engage with your target audience. While I’m not going to say it’s a lie, it’s just not the most effective way to do it. You lose out on targeting […]

Paid advertising is highly effective at generating traffic, especially for eCommerce and product-based businesses. It’s one of my favorite tactics, we use it all the time at Litchfield Media and generate astounding results. However… They’re not for everyone. Not everyone is ready. Not everyone has their site together. 😉 And not everyone is ready for […]

Having been in the marketing and digital ad management world for nearly a decade, I’ve seen a myriad of trends come and go. The landscape of digital marketing, promotions, and social media changes rapidly and is somewhat volatile. 2023 will be no exception.  That means there’s so much opportunity to refine and enhance existing marketing […]

*Sniff* Ah, that new funnel smell! There’s nothing more exciting than a fresh new funnel!  But it’s not a toy. It’s a tool. One that has to be sharpened and honed. Once a funnel is live, this is just the beginning of testing, tweaking, and optimizing.  The testing phase helps you identify offer speed bumps, […]

TikTok is quickly becoming the social media platform of choice for millions of people around the globe.  It’s a platform that respects authenticity, doesn’t require a whole heap of aesthetics, and is one of the best marketing platforms to promote your business.  So, while your mind might automatically gravitate toward dancing and lip syncing videos […]

If you’re caught up on my recent blogs, you know that I have developed a bit of a crush on TikTok – at least in terms of their marketing platform. It’s an excellent way for businesses to promote their products and services with content that can live, virtually, forever. While there’s certainly a learning curve […]

If you’ve been in digital marketing for longer than a New York minute, chances are you are well aware of the fact that Facebook ads have reigned supreme in the realm of paid advertising pretty much since it was first a “thing.” Well, that reign may indeed be coming to an end.  Before you get […]

When I say “TikTok” what’s the first thing that comes to your mind?  If you think the social media platform is just for dance tutorials and duets, you’ve got another thing coming. TikTok is gradually emerging as one of the best advertising platforms to grow your following. Yes, even over Facebook. And yes, I know […]