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TikTok is quickly becoming the social media platform of choice for millions of people around the globe.  It’s a platform that respects authenticity, doesn’t require a whole heap of aesthetics, and is one of the best marketing platforms to promote your business.  So, while your mind might automatically gravitate toward dancing and lip syncing videos […]

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TikTok is quickly becoming the social media platform of choice for millions of people around the globe.  It’s a platform that respects authenticity, doesn’t require a whole heap of aesthetics, and is one of the best marketing platforms to promote your business.  So, while your mind might automatically gravitate toward dancing and lip syncing videos […]

Ads, Digital Marketing, Featured

TikTok Spark Ads Explained: What Are TikTok Spark Ads?

If you’re caught up on my recent blogs, you know that I have developed a bit of a crush on TikTok – at least in terms of their marketing platform. It’s an excellent way for businesses to promote their products and services with content that can live, virtually, forever. While there’s certainly a learning curve […]

Ads, Digital Marketing

How to Install Your TikTok Tracking Pixel

If you’ve been in digital marketing for longer than a New York minute, chances are you are well aware of the fact that Facebook ads have reigned supreme in the realm of paid advertising pretty much since it was first a “thing.” Well, that reign may indeed be coming to an end.  Before you get […]

Ads, Digital Marketing, Featured

Are TikTok Ads the New Facebook Ads?

When I say “TikTok” what’s the first thing that comes to your mind?  If you think the social media platform is just for dance tutorials and duets, you’ve got another thing coming. TikTok is gradually emerging as one of the best advertising platforms to grow your following. Yes, even over Facebook. And yes, I know […]

Ads, Digital Marketing, Featured

How You Can Use TikTok Ads to Grow Your Following

In this podcast episode with Hannah Nieves, you’ll discover how to master organic and paid Instagram traffic. Here are 3 Tips on organic marketing: You need to know your audience. Even if you are just new to your business and do not have any clients yet. Who do you want to work with?  Ask them […]

Ads, Digital Marketing

Mastering Organic & Paid Instagram Traffic

In the online coaching space everyone’s talking about “organic this”, growing your visibility, and generating leads organically. This is imperative to build a solid foundation and I totally preach that as well.  But there comes a time where you feel like you’re tapping out on social warm leads. So that’s where ads come into play.  […]

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How To Use Ads To Increase Visibility and Drive Passive Income

Excited to share my recent podcast interview with you! I spoke with Brittney Jones from the Underestimate Me Podcast about growing your business with ads. Her podcast is for online entrepreneurs who are ready to change the way they do social media and online business to see real results. Enjoy! Brittney Jones: Okay. I have […]

Ads, Entrepreneurship

Growing Your Business With Ads

You might have heard that Facebook ads are a good strategy to grow your business. But if you’re like most business owners, most don’t know enough about Facebook ads! If you’re planning to DIY your ads then you must at least know the basics. Let’s first break it down into a simple concept here where […]

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Facebook Ads 101 – Podcast with Stephanie Long

Launching your offers or digital products can be exhausting. And you can only reach so many people from your warm market right? If you’ve been launching for a while live or organically; you’ve probably hit a wall at some point.  You’re trying to grow and scale your courses and offers but you only have so […]

Ads, Digital Marketing

How Paid Traffic Can Take Your Business to the Next Level | Podcast Interview

I’ve looked at 10 different ad accounts in the last month and you know what the two most common types of campaigns I see in Ads Manager? Boosted Posts& Traffic Campaigns No wonder y’all need my help! 😛 Let’s quickly go over different campaign objectives and when you should use each objective (depending on your […]

Ads, Digital Marketing

Campaign Objectives: Which Ones Should You Use?

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