Kajabi Vs. Kartra: An Honest Review

UPDATED April 18th, 2020

A common question I get is…what’s better?

Kajabi or Kartra?

Honestly, both have pros and cons. Luckily for you, I’ve worked on both platforms for clients. Actually I’ve worked on most of them: ConvertKit, Teachable, Teachery, Thinkific, MemberVault, LeadPages, Clickfunnels, Active Campaign, Infusionsoft and more!

So let’s talk about software categories.

We have the CRMs like – Active Campaign, ConverKit, MailChimp, and InfusionSoft.

All are customer relationship management softwares. Think email newsletters and email sequences.

Depending on which software and plan you have you can email specific lists, add tags and set up automated email sequences in these. Wanna know my favorite CRM? Active Campaign.

Now, let’s talk about memberships and course platforms. These softwares are specifically for digital products where you can house all of your course video content and course members.

Examples are: Teachery, Thinkific, Teachery, and MemberVault.

An honest review of Kartra and Kajabi. | Digital Course Creators | Online Entrepreneurs | Online Business Softwares | Marketing Softwares

An honest review of Kartra and Kajabi. | Digital Course Creators | Online Entrepreneurs | Online Business Softwares | Marketing Softwares

Then we have the funnel building softwares like Leadpages, Unbounce and Clickfunnels.

Interested in building a sales funnel?

Need a landing page and a thank you page?

These softwares have templates to use and make it easy to build an entire sales funnel within minutes!

*Note: You could also build your own funnel pages and host them on your website. Like WordPress or Squarespace. Some of my funnel pages are on Squarespace!

And depending on the plan you have with Clickfunnels you can even house a membership or a course with the $297/month plan.

But what if you could have an all-in-one business software? Something that does it ALL?

Enter Kajabi and Kartra! (Sorry Clickfunnels doesn’t compare to these two).

All-In-One = Funnel page builder, CRM + automations, course/membership platform and more!

Let’s go over Kajabi first:

Their basic plan comes in at $149/month for…

3 Products

3 Pipelines

Unlimited Landing Pages

Unlimited Marketing Emails

10,000 Contacts

1,000 Active Members

1 Website

1 Admin User

Kajabi University, 0% Transaction Fee, Webinars & Events, Ready to Use Templates, Assessments (Quizzes & Surveys), Chat Support & Basic Automations.

Kajabi is truly a fan favorite. You can have 3 courses and 3 email sequences (pipelines) and unlimited pages + email with the basic plan.

The cons to the starter plan:

-1 admin user (yourself).

-Basic Automations, meaning you’re limited on advanced tags and automations.

-No affiliate program.

-You can’t edit the code on each landing page you build, you’re very limited if you want to customize the design or customize Facebook standard events.


-If you want to run basic lead gen Facebook ads the Kajabi starter plan is fine for that.

-If you need any support, their customer support is amazing and super responsive.

-Soon after I published this original blog post Kajabi released a mobile app. That’s pretty impressive.

And now Kartra:

Their starter plan comes in at $99/month for…

2,500 Leads

15,000 Emails

50.00 GB Bandwidth

1 Domain

20 Products

100 Pages

2 Membership

2 Helpdesk

1 Team member

0 Agency clients

Unlimited all other assets


-If you want to import a list of emails from a previous source they are super strict! You need to prove that you own your domain and the list that you are trying to import. If you obtained the emails with a gmail account you’ll have to do a workaround.

-Their support isn’t the greatest and you probably won’t get an answer back from them until the following day.


-Their email CRM tagging and automation capabilities is impressive.

-There is an affiliate program for your customers to promote your product & the option to earn a 40% affiliate commission for Kartra memberships you sell.

-You can add 1 team member, like your virtual assistant.

-You can edit each pages’ code and place custom standard Facebook events without having to upgrade.

-Integrates seamlessly with WebinarJam and EverWebinar.

-You can host your videos on Kartra, no need for Vimeo or Wistia (make sure you don’t go over bandwidth).

-Landing page split testing.

-Their marketplace is amazing. It’s super easy to sell funnel templates or share them with your clients. No need to upload any zip files, it’s all done with 1 click and everything populates into your account.

NEW 2-Step order form {collect emails even if they abandoned cart – the only other software that has this is CFs}.

~They have a calendar scheduler but it’s not nearly as good as Aquity.

I do think it all depends where you are currently are in your business.

I personally went with Kartra because of the price, affiliate capabilities, CRM capabilities and flexibility to edit code. It freed up the need to have MailChimp and Membervault for me! I am an affiliate with Kartra and would love to help you get started. You can sign up through my affiliate link here and try it for 14 days.

Both are a huge learning curve but luckily each platform provides their own training that you can watch on your own time. Neither platform charge a transaction fee to process payments, but where you will run into fees is if you use stripe or paypal. There is really no way around that and I take it as the cost of doing business online.

If you found this comparison helpful and honest please share or repin this post!

Related Blog Posts: How to Drive Traffic, Live or Evergreen Webinars, Using Before and After Pictures in your Ads


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