I’ve been on Instagram since 2011, I think, but I didn’t start using Instagram for business until 2014.
Back then, Instagram was all about beautiful, clear photos. Don’t get me wrong Instagram still favors a clear and bright photo, but now it’s even more crucial that you have a compelling caption to stop the scroll and get engagement.
I’ve noticed a HUGE shift this year in Instagram content and what get’s the most shares and saves.
PIN this post to SAVE it.
What I say next may shock you.
HEAVY TEXT IMAGES DO VERY WELL!
Inspirational quotes (short and long).
Graphs (pie charts, bar graphs, etc.).
Graphics that compare information side by side.
See the example below of a heavy text inspirational quote.
Here’s a bonus tip for you. Stick with neutral backgrounds for your images and use Twitter for your quotes! The font is easy to read, the background is white and these images tend to get shared more than say the same quote on a purple background.
Ok and now for graphs! These are so fun to make and can be easily made in Canva or if you have photoshop skills you can make bar graphs, pie charts, etc. in that software as well.
Here’s an example of a donut pie chart:
Now, let’s look at this image below.
It’s heavy text but also filled with different colored circles.
This graphic went viral for Amanda Bucci! I was looking at her feed and I could tell that this particular post had a lot more likes and comments than all the others. 10K likes and 200+ comments.
So here’s another tip: go to people’s feeds that you tend to share a lot from and check out their content that has the most engagement. Study those images and captions. Narrow down what resonated with their followers.
Ok and last but not least, here is a post from Shannon Monson.
A heavy text image comparing information side by side.
Do you have some content and image inspiration now for Instagram?!
There are SO many other tips and tricks that I want to teach you but honestly, we could be here for days. That’s why I’m inviting you to a special Master Your Content Challenge, starting February 3rd! We will go deeper into Mastering Your Mindset and Developing Content so you attract your ideal client and get messages like the ones below. Because honestly if you aren’t making SALES, at the end of the day does this all really matter?
More followers and engagement is great and all but let’s be honest here, you and I both are running a business and we need to attract ideal clients (on this free marketing platform that we call IG).
So if you are interested in signing up for the free 4-day Master Your Content Challenge please do so here.
Because you desire to free up the time you’re spending on Instagram.
You don’t want to feel chained to the platform and most certainly you don’t have all the time in the world.
But you don’t know where to start or how to get started with content that resonates!
We officially start Feb. 3rd!
Know a friend that would be interested in this challenge? Share this blog post with them!
Related Blog Posts: How to Drive Traffic, Live or Evergreen Webinars, Using Before and After Pictures in your Ads
Melissa from Litchfield Media writes about all the tips and tricks to run successful and profitable ads for your online business.