At the end of your Instagram posts, you should be using an initiative, telling your followers exactly what to do next. In marketing, this is called the “Call-To-Action”. Calls-to-Action (CTAs) are for directing people (telling them) what they should do next. You can ask them for the sale, tell them to go to your website, or send you a Direct Message.
The key here is to be as creative as you can be in order to incentivize people to take action. Here are the top six calls-to-action that you can start implementing on your next posts:
Tip: Test call to actions at the beginning and end of your Instagram Captions.
This is an easy one! EVERYONE should have some sort of link attached in their Instagram bio. Whether it be your website or a Linktree type link (Linktree allows you to attach multiple links in one place, almost like a landing page for links). Some people argue that Linktree is distracting (too many links to chose from) and you should be promoting one link at a time, but I suggest you test this for yourself first.
If your audience feels compelled to save your post to their collections, they are more than likely going to use the bookmark icon to save it to their Instagram Collections. Reminding them to do so is good protocol because people need to be reminded of exactly what they should do next.
“Share this post to stories and TAG me” – Can be a great way to enter a giveaway. This means more exposure for you and the tag makes sure that you’ll see it! I find that I get shares organically without asking simply by creating content that resonates. Content that speaks to my followers on another level that they just feel the need to share. Those are the best shares!
Maybe you did a free mini training on your stories today and you want to post on your Instagram feed about it? Telling your audience that you did a mini training on Instagram stories is another way for them to connect and learn from you on the platform. This is a great CTA if you want to explain an offer more or a sneak peek of what’s happening soon.
Yup, we are telling your followers exactly what to do again after they read your caption! It’s another CTA that will increase engagement. When your followers tag other accounts in the comments it will only mean more exposure for you and a chance to connect with those new tagged accounts.
Ending your post with a CTA that asks for a “DM” (direct message), will give you the opportunity to answer more questions that your followers may have about your services, your next challenge, tips or tricks…you name it. This really is another opportunity to increase your engagement rate and connect with your community on another level. Send them a voice memo or a quick video. This is your time to be social!
So were these good tips? Did I help you with some ideas for your next content calendar? Don’t forget to always have a CTA in every post! Be an “ask-hole”. Ask for the engagement. Ask for the DM. Ask for the click.
I’d love to hear your thoughts in the comments and please re-pin to Pinterest if you found this blog post helpful.
There are SO many other tips and tricks that I want to teach you but honestly, we could be here for days. That’s why I’m inviting you to a special Master Your Content Challenge, starting February 3rd! We will go deeper into Mastering Your Mindset and Developing Content so you attract your ideal client and get messages like the ones below. Because honestly if you aren’t making SALES, at the end of the day does this all really matter?
More followers and engagement is great and all but let’s be honest here, you and I both are running a business and we need to attract ideal clients (on this free marketing platform that we call IG).
So if you are interested in signing up for the free 4-day Master Your Content Challenge please do so here.
Because you desire to free up the time you’re spending on Instagram.
You don’t want to feel chained to the platform and most certainly you don’t have all the time in the world.
But you don’t know where to start or how to get started with content that resonates!
We officially start Feb. 3rd!
Know a friend that would be interested in this challenge? Share this blog post with them!
Melissa from Litchfield Media writes about all the tips and tricks to run successful and profitable ads for your online business.