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The Psychology of Scarcity Humans are psychologically pre-programmed for survival. In today’s modern society, that’s not necessarily a chief concern, but the DNA is there. From a marketing perspective, this boils down to capitalizing on consumer desire. Scarcity is a familiar concept that has been deeply embedded into marketing since the first radio ad hit […]
The last few years have wreaked havoc on our economy. We’ve all seen the negative impact on the job market, and financial ventures of all types have suffered. We’ve also seen online businesses grow and scale beyond what was initially thought possible. Technology manufacturers rose to the occasion. Software developers created innovative solutions that continue […]
Having been in the marketing and digital ad management world for nearly a decade, I’ve seen a myriad of trends come and go. The landscape of digital marketing, promotions, and social media changes rapidly and is somewhat volatile. 2023 will be no exception. That means there’s so much opportunity to refine and enhance existing marketing […]
As much as I love paid marketing strategies (because they work), I know better than anyone that it’s all about timing. No, hell did not freeze over. Yes, I’m talking about organic marketing strategies. It’s your lucky day! If your webinar is how you fill your sales pipeline, how you fill your webinar pipeline is […]
*Sniff* Ah, that new funnel smell! There’s nothing more exciting than a fresh new funnel! But it’s not a toy. It’s a tool. One that has to be sharpened and honed. Once a funnel is live, this is just the beginning of testing, tweaking, and optimizing. The testing phase helps you identify offer speed bumps, […]
The world of websites can be wonderful. But it can also be frustrating. After months of planning, prepping, writing, and designing, you expect people to flood to your site and purchase your products or services. That’s why, when it doesn’t happen and you have a pretty disappointing conversion rate, it can feel like the end […]
You’ve signed up for Clubhouse but aren’t quite sure how to use it for your business? I’ve got your back! There is still plenty of opportunity to jump on the accelerated growth train of this new audio only app. If you’re ready to begin marketing your business on Clubhouse, then this new podcast interview with […]
Leveraging Ads to Scale and Utilizing Clubhouse to Generate Leads | Podcast with The Biz Bar Do you want to learn how to utilize Clubhouse to generate leads? If you answered yes, then this new podcast interview with The Biz Bar about Leveraging Ads to Scale and Utilizing Clubhouse to Generate Leads is for […]
I signed up for Inssist at the beginning of the month and it has been a GAME CHANGER for my to schedule Instagram feed posts and carousels! Here’s why: Inssist is an Instagram assistant that is an easy to download Chrome extension. This extension includes several features that make Instagram 10x more enjoyable […]
