I’ve looked at 10 different ad accounts in the last month and you know what the two most common types of campaigns I see in Ads Manager? Boosted Posts& Traffic Campaigns No wonder y’all need my help! 😛 Let’s quickly go over different campaign objectives and when you should use each objective (depending on your […]

Far too often I get on the phone with a potential client and they want to fix what’s NOT working in their business with paid advertising versus focusing on fixing the gaps in their business.  Or their business is BRAND new and paid advertising seems like the holy grail to start making some serious dough. […]

I recently took a mini course on writing compelling ad copy because as a Facebook Ad Specialist I ALWAYS want to be improving on my advertising skills – and a large part of that includes coming up with headlines and writing compelling ad copy. For headlines I found this resource here, this website will analyze […]

I’m going to do offer some advice here that could put me out of business. But I’m all about offering value! I hear people say…”I don’t have the budget for Facebook ads”. You’re right and you’re not alone. A lot of new online entrepreneurs and business owners don’t have a huge marketing budget, but most […]

It depends! Here are my thoughts… Live webinars work best when it’s the FIRST time you’re launching something (a new digital product or membership). I recommend live webinars so you can sell an offer (before it’s created) and then build it with your students live in real time. Once it’s created, then you can turn […]

I’ve come across a few potential clients lately that solely focus on social media growth. While that’s gravy and all I don’t think that should be your main focus. Having a large social media following is great but would you be able to SELL to this audience? Would they even see your posts or stories? […]

I recently did a free audit on an ad account for a friend. Going over what ads they ran as they asked why they might not be working etc. It reminded me that I see the same mistakes over and over and OVER for years now in people’s ad accounts. So here’s my top tips […]

Facebook is a great platform to talk to existing and even potential customers. With a demographic of 210 million subscribers in the US alone, that’s a good number of chances to acquire new customers and at the same time, 210 million ways to reach everyone as this increases your credibility and promotes your business by […]

You might be wondering…ummm why are you saying this is a ad hack? Why would you want an ad that doesn’t have a headline, image or title/description. Well my friend, I scoured the internet to see if Dark Posts were still a thing in hopes of helping a client’s conversion improve. Depending on what industry […]

My first tip for you would be to place your pixel on your website, I know I’ve talked about this before but this will tie into my second tip for when you’re targeting your warm audiences.Ok now that you’re pixel is placed on your website I want you to go live on Facebook 3x a […]