At the end of the year OpenAI is closed out 2022 with a bang. Their new chat AI platform recently went viral after its prototype launch. (And then it quickly crashed as over a million people jumped on to get an account. But it’s all back on track and ready to go!) I have been […]

If you follow me on TikTok or Instagram (or even read my emails), then you’ve probably heard me talk about how much I love this software. Repurpose.io makes it so easy to “create once and use everywhere.” Plotting out how each post had to be modified, edited, captioned, etc., used to take hours. Now, this […]

If you’re running any type of service-based business or consulting firm, you know the irreplaceable value of your time. Your time is required to serve your clients, run your business, and manage your team. Of course, spending your time in your business is non-negotiable.  However, as a savvy business owner, you get to decide how […]

If you know anything about me at all, you know I am a podcast gal. I listen to them, I host them, I guest-appear on them, they’re my favorite. I am comfortable on a podcast.  So how did I find myself at an in-person speaking gig for military members and families in New Orleans? Let’s […]

As much as I love paid marketing strategies (because they work), I know better than anyone that it’s all about timing. No, hell did not freeze over. Yes, I’m talking about organic marketing strategies. It’s your lucky day! If your webinar is how you fill your sales pipeline, how you fill your webinar pipeline is […]

*Sniff* Ah, that new funnel smell! There’s nothing more exciting than a fresh new funnel!  But it’s not a toy. It’s a tool. One that has to be sharpened and honed. Once a funnel is live, this is just the beginning of testing, tweaking, and optimizing.  The testing phase helps you identify offer speed bumps, […]

The world of websites can be wonderful. But it can also be frustrating.  After months of planning, prepping, writing, and designing, you expect people to flood to your site and purchase your products or services. That’s why, when it doesn’t happen and you have a pretty disappointing conversion rate, it can feel like the end […]

TikTok is quickly becoming the social media platform of choice for millions of people around the globe.  It’s a platform that respects authenticity, doesn’t require a whole heap of aesthetics, and is one of the best marketing platforms to promote your business.  So, while your mind might automatically gravitate toward dancing and lip syncing videos […]

If you’re caught up on my recent blogs, you know that I have developed a bit of a crush on TikTok – at least in terms of their marketing platform. It’s an excellent way for businesses to promote their products and services with content that can live, virtually, forever. While there’s certainly a learning curve […]

If you’ve been in digital marketing for longer than a New York minute, chances are you are well aware of the fact that Facebook ads have reigned supreme in the realm of paid advertising pretty much since it was first a “thing.” Well, that reign may indeed be coming to an end.  Before you get […]