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At the end of your Instagram posts, you should be using an initiative, telling your followers exactly what to do next. In marketing, this is called the “Call-To-Action”. Calls-to-Action (CTAs) are for directing people (telling them) what they should do next. You can ask them for the sale, tell them to go to your website, […]
UPDATED April 18th, 2020 A common question I get is…what’s better? Kajabi or Kartra? Honestly, both have pros and cons. Luckily for you, I’ve worked on both platforms for clients. Actually I’ve worked on most of them: ConvertKit, Teachable, Teachery, Thinkific, MemberVault, LeadPages, Clickfunnels, Active Campaign, Infusionsoft and more! So let’s talk about software categories. […]
I’ve been on Instagram since 2011, I think, but I didn’t start using Instagram for business until 2014. Back then, Instagram was all about beautiful, clear photos. Don’t get me wrong Instagram still favors a clear and bright photo, but now it’s even more crucial that you have a compelling caption to stop the scroll […]
Have you been struggling to grow your Instagram in 2019? Ready for a new strategy in 2020? Are you tired of spending HOURS on the platform and seeing zero growth in your follower count or engagement rate? Are you struggling to attract your ideal clients/followers on Instagram? Well sit back and get ready to take […]
Ahh who am I kidding this is really my gift guide?! KIDDING. I made this list in mind for not only myself but for other female online entrepreneurs! PIN this post to SAVE it. This may shock you, but this post does NOT contain any affiliate links! Shocked? Yeah, affiliate links aren’t my main concern. […]
You think the market is oversaturated. This is a close-minded mindset and you’d be doing a disservice to our world if you believe there are too many people doing what you do. Maybe you’re following too many people in your field and that’s all you see everyday. I encourage you to clean up your feed! […]
Today, I actually wanted to talk about a case study. With a client of mine we have found that we have to nurture their audience a lot more than what they are used to. About six years ago they started advertising on Facebook, and back then Traffic Campaigns were performing really well. They’d throw some […]
I’ve looked at 10 different ad accounts in the last month and you know what the two most common types of campaigns I see in Ads Manager? Boosted Posts& Traffic Campaigns No wonder y’all need my help! 😛 Let’s quickly go over different campaign objectives and when you should use each objective (depending on your […]
Far too often I get on the phone with a potential client and they want to fix what’s NOT working in their business with paid advertising versus focusing on fixing the gaps in their business. Or their business is BRAND new and paid advertising seems like the holy grail to start making some serious dough. […]
