I recently took a mini course on writing compelling ad copy because as a Facebook Ad Specialist I ALWAYS want to be improving on my advertising skills – and a large part of that includes coming up with headlines and writing compelling ad copy. For headlines I found this resource here, this website will analyze […]

I’m going to do offer some advice here that could put me out of business. But I’m all about offering value! I hear people say…”I don’t have the budget for Facebook ads”. You’re right and you’re not alone. A lot of new online entrepreneurs and business owners don’t have a huge marketing budget, but most […]

It depends! Here are my thoughts… Live webinars work best when it’s the FIRST time you’re launching something (a new digital product or membership). I recommend live webinars so you can sell an offer (before it’s created) and then build it with your students live in real time. Once it’s created, then you can turn […]

I’ve come across a few potential clients lately that solely focus on social media growth. While that’s gravy and all I don’t think that should be your main focus. Having a large social media following is great but would you be able to SELL to this audience? Would they even see your posts or stories? […]

I recently did a free audit on an ad account for a friend. Going over what ads they ran as they asked why they might not be working etc. It reminded me that I see the same mistakes over and over and OVER for years now in people’s ad accounts. So here’s my top tips […]

Facebook is a great platform to talk to existing and even potential customers. With a demographic of 210 million subscribers in the US alone, that’s a good number of chances to acquire new customers and at the same time, 210 million ways to reach everyone as this increases your credibility and promotes your business by […]

You might be wondering…ummm why are you saying this is a ad hack? Why would you want an ad that doesn’t have a headline, image or title/description. Well my friend, I scoured the internet to see if Dark Posts were still a thing in hopes of helping a client’s conversion improve. Depending on what industry […]

My first tip for you would be to place your pixel on your website, I know I’ve talked about this before but this will tie into my second tip for when you’re targeting your warm audiences.Ok now that you’re pixel is placed on your website I want you to go live on Facebook 3x a […]

Can you use before and after pictures in your Facebook ads? The simple answer: Nope. It’s against Facebook’s advertising policy. To read more on this go here: https://www.facebook.com/policies/ads/ Are there ways to getting around this? YES.     Here are a few ideas on where to place your Before and Afters: In the comments of […]

Throwing some ads up and targeting a very BROAD audience is a sure fire way to say BUH BYE to your hard earned moolah. Did you know it’s better to sell to a specific person on Facebook rather than to try and sell to everyone? This is why it’s important to nail down your ideal […]