Should I boost posts from my Facebook page? The answer is going to be no. However, if you’ve seen great results from boosting a post here and there, then great! Keep on boosting. BUT please don’t let Facebook Page Boosts be your marketing strategy. Creating ads within the Facebook Ad App or within […]

    If you saw my first blog post this is kinda a follow-up to that post. Here are some tips to avoid all of those mistakes that I typically see when small businesses and entrepreneurs are running ads on Facebook. So when should you start running ads? Is your business brand new? If you […]

    We are going to dive right in, you ready? No Facebook Pixels Placed If you’re running ads on Facebook, it’s really important that you have the standard event pixels placed on your entire website and all of your landing pages (Page View, Lead, Initiate Checkout, Purchase, etc.). Most small businesses and entrepreneurs will […]