You might have heard that Facebook ads are a good strategy to grow your business. But if you’re like most business owners, most don’t know enough about Facebook ads! If you’re planning to DIY your ads then you must at least know the basics. Let’s first break it down into a simple concept here where […]

Launching your offers or digital products can be exhausting. And you can only reach so many people from your warm market right? If you’ve been launching for a while live or organically; you’ve probably hit a wall at some point.  You’re trying to grow and scale your courses and offers but you only have so […]

I’ve looked at 10 different ad accounts in the last month and you know what the two most common types of campaigns I see in Ads Manager? Boosted Posts& Traffic Campaigns No wonder y’all need my help! 😛 Let’s quickly go over different campaign objectives and when you should use each objective (depending on your […]

Far too often I get on the phone with a potential client and they want to fix what’s NOT working in their business with paid advertising versus focusing on fixing the gaps in their business.  Or their business is BRAND new and paid advertising seems like the holy grail to start making some serious dough. […]

I recently took a mini course on writing compelling ad copy because as a Facebook Ad Specialist I ALWAYS want to be improving on my advertising skills – and a large part of that includes coming up with headlines and writing compelling ad copy. For headlines I found this resource here, this website will analyze […]

I recently did a free audit on an ad account for a friend. Going over what ads they ran as they asked why they might not be working etc. It reminded me that I see the same mistakes over and over and OVER for years now in people’s ad accounts. So here’s my top tips […]

Facebook is a great platform to talk to existing and even potential customers. With a demographic of 210 million subscribers in the US alone, that’s a good number of chances to acquire new customers and at the same time, 210 million ways to reach everyone as this increases your credibility and promotes your business by […]

You might be wondering…ummm why are you saying this is a ad hack? Why would you want an ad that doesn’t have a headline, image or title/description. Well my friend, I scoured the internet to see if Dark Posts were still a thing in hopes of helping a client’s conversion improve. Depending on what industry […]

My first tip for you would be to place your pixel on your website, I know I’ve talked about this before but this will tie into my second tip for when you’re targeting your warm audiences.Ok now that you’re pixel is placed on your website I want you to go live on Facebook 3x a […]

Can you use before and after pictures in your Facebook ads? The simple answer: Nope. It’s against Facebook’s advertising policy. To read more on this go here: https://www.facebook.com/policies/ads/ Are there ways to getting around this? YES.     Here are a few ideas on where to place your Before and Afters: In the comments of […]