If you know anything about me at all, you know I am a podcast gal. I listen to them, I host them, I guest-appear on them, they’re my favorite. I am comfortable on a podcast.  So how did I find myself at an in-person speaking gig for military members and families in New Orleans? Let’s […]

As much as I love paid marketing strategies (because they work), I know better than anyone that it’s all about timing. No, hell did not freeze over. Yes, I’m talking about organic marketing strategies. It’s your lucky day! If your webinar is how you fill your sales pipeline, how you fill your webinar pipeline is […]

*Sniff* Ah, that new funnel smell! There’s nothing more exciting than a fresh new funnel!  But it’s not a toy. It’s a tool. One that has to be sharpened and honed. Once a funnel is live, this is just the beginning of testing, tweaking, and optimizing.  The testing phase helps you identify offer speed bumps, […]

TikTok is quickly becoming the social media platform of choice for millions of people around the globe.  It’s a platform that respects authenticity, doesn’t require a whole heap of aesthetics, and is one of the best marketing platforms to promote your business.  So, while your mind might automatically gravitate toward dancing and lip syncing videos […]

If you’ve been in digital marketing for longer than a New York minute, chances are you are well aware of the fact that Facebook ads have reigned supreme in the realm of paid advertising pretty much since it was first a “thing.” Well, that reign may indeed be coming to an end.  Before you get […]

When I say “TikTok” what’s the first thing that comes to your mind?  If you think the social media platform is just for dance tutorials and duets, you’ve got another thing coming. TikTok is gradually emerging as one of the best advertising platforms to grow your following. Yes, even over Facebook. And yes, I know […]

Thrivecart’s New Learn Software: Host Your Courses With Learn As a Thrivecart customer, the software company made a huge announcement last week. It’s a new course hosting platform that is completely free to all existing Thrivecart customers! It’s called Learn and the course from a student perspective looks like this: Should you switch to Learn? […]