I had a client come to me last week with the most frustrating strategic audience targeting problem. She knew exactly who her dream customers were—they all listened to this specific podcast—but when we went into Meta’s targeting options? Nowhere to be found. This happens more than you think. Your perfect audience hangs out somewhere super […]

I saw something on social media the other day that stopped me in my tracks. Someone was celebrating their tripwire bringing in $7,500 in revenue. Amazing, right? I love seeing people win, so naturally I asked about their conversion rate. Crickets. They had no idea what their conversion rate was. They knew the total revenue, […]

I’m about to show you something rare in this industry: completely unfiltered launch numbers. Not some made-up “student spotlight” with zero proof. Not a screenshot that could be from anyone’s Canva account. I’m talking about an actual client launch report with every penny tracked and documented. One of our agency clients just wrapped their high-ticket […]

Launching a course can feel overwhelming, especially when it comes to knowing exactly which emails to send and when. If you’ve been wondering about the essential emails you need for a successful course launch, you’re in the right place! Today, I’m breaking down the five must-have course launch emails that should be part of every […]

Quiz funnels have become one of my favorite lead generation tools over the years. As someone who’s managed countless campaigns and helped businesses grow their email lists, I’ve seen firsthand how effective a well-designed quiz can be. Today, I’m sharing my top five best practices to help you create quiz funnels that not only engage […]

Are you stuck in the endless cycle of tweaking your sales funnel, constantly pursuing perfection? Many entrepreneurs find themselves trapped in this pattern, preventing their business from moving forward. The truth is, a completed sales funnel—even if it’s not perfect—can start working for you immediately. Let’s explore why “done” is better than “perfect” when it […]

Where do you start when launching an ad for your quiz? When beginning to launch an ad for your quiz, the first crucial step is creating a quiz! My friends at Interact have hundreds of conversion focused quiz templates and they’ve recently launched InteractAI which, you guessed it, creates a quiz for you in a […]

If you’re anything like my evergreen funnel community of clients and online mentors, you probably started selling your services on Instagram, Facebook, or even TikTok. But hanging out in the DM’s is exhausting and time-consuming.  If you’re burnt out and busy, sending the same pitch on repeat all day long, and never have a day […]

A profitable sales funnel is one that consistently converts leads into sales. There are several different types of funnel, each with its strengths and level of adaptability to your offer. Here at Litchfield Media, we love a good webinar funnel, both live and evergreen. It’s one of the strongest strategies we use in our agency […]

Did you see this in the news or all over social media? You know I like to hang out on TikTok, and there has been some serious marketing BUZZ lately about a particular fashion brand.  The legging and athleticwear giant, Lululemon, faced their “competition” head-on with a recent event at the Los Angeles Century City […]