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Have you seen the latest headlines? Amazon just dropped its newest platform, Inspire. And this is a beast unlike any other. Inspire is a shopping platform built on short-form video and content creation and has been dubbed the “TikTok shopping feed” for obvious reasons.  It’s the new wave of the eCommerce world and far more […]

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Have you seen the latest headlines? Amazon just dropped its newest platform, Inspire. And this is a beast unlike any other. Inspire is a shopping platform built on short-form video and content creation and has been dubbed the “TikTok shopping feed” for obvious reasons.  It’s the new wave of the eCommerce world and far more […]

Digital Marketing, Featured, Softwares

Amazon’s Inspire: Content-Driven eCommerce

If you’re running any type of service-based business or consulting firm, you know the irreplaceable value of your time. Your time is required to serve your clients, run your business, and manage your team. Of course, spending your time in your business is non-negotiable.  However, as a savvy business owner, you get to decide how […]

Digital Marketing, Entrepreneurship, Featured, Softwares

The Top Software Applications I Use In My Marketing and Advertising Agency: Part 1

If you know anything about me at all, you know I am a podcast gal. I listen to them, I host them, I guest-appear on them, they’re my favorite. I am comfortable on a podcast.  So how did I find myself at an in-person speaking gig for military members and families in New Orleans? Let’s […]

Digital Marketing, Entrepreneurship, Featured

How I Landed My First In-Person Speaking Gig When I Wasn’t Even Trying To

As much as I love paid marketing strategies (because they work), I know better than anyone that it’s all about timing. No, hell did not freeze over. Yes, I’m talking about organic marketing strategies. It’s your lucky day! If your webinar is how you fill your sales pipeline, how you fill your webinar pipeline is […]

Digital Marketing, Entrepreneurship, Featured, Funnels

Not Ready For Paid Ads? Here Are 7 Organic Webinar-Filling Tactics

not-ready-for-paid-ads-here-are-7-organic-webinar-filling-tactics

*Sniff* Ah, that new funnel smell! There’s nothing more exciting than a fresh new funnel!  But it’s not a toy. It’s a tool. One that has to be sharpened and honed. Once a funnel is live, this is just the beginning of testing, tweaking, and optimizing.  The testing phase helps you identify offer speed bumps, […]

Ads, Digital Marketing, Featured, Funnels

Key Funnel Metrics To Test and Track For A New Funnel

key-funnel-metrics-to-test-and-track-for-a-new-funnel

The world of websites can be wonderful. But it can also be frustrating.  After months of planning, prepping, writing, and designing, you expect people to flood to your site and purchase your products or services. That’s why, when it doesn’t happen and you have a pretty disappointing conversion rate, it can feel like the end […]

Digital Marketing, Funnels

3 Ways to Increase Page Conversions For Your Brand’s Site Today

TikTok is quickly becoming the social media platform of choice for millions of people around the globe.  It’s a platform that respects authenticity, doesn’t require a whole heap of aesthetics, and is one of the best marketing platforms to promote your business.  So, while your mind might automatically gravitate toward dancing and lip syncing videos […]

Ads, Digital Marketing, Featured

TikTok Spark Ads Explained: What Are TikTok Spark Ads?

If you’re caught up on my recent blogs, you know that I have developed a bit of a crush on TikTok – at least in terms of their marketing platform. It’s an excellent way for businesses to promote their products and services with content that can live, virtually, forever. While there’s certainly a learning curve […]

Ads, Digital Marketing

How to Install Your TikTok Tracking Pixel

If you’ve been in digital marketing for longer than a New York minute, chances are you are well aware of the fact that Facebook ads have reigned supreme in the realm of paid advertising pretty much since it was first a “thing.” Well, that reign may indeed be coming to an end.  Before you get […]

Ads, Digital Marketing, Featured

Are TikTok Ads the New Facebook Ads?

You’ve signed up for Clubhouse but aren’t quite sure how to use it for your business? I’ve got your back! There is still plenty of opportunity to jump on the accelerated growth train of this new audio only app. If you’re ready to begin marketing your business on Clubhouse, then this new podcast interview with […]

Digital Marketing, Softwares

How to Market Your Business on Clubhouse | Podcast with Hustle With Purpose

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