Where do you start when launching an ad for your quiz? When beginning to launch an ad for your quiz, the first crucial step is creating a quiz! My friends at Interact have hundreds of conversion focused quiz templates and they’ve recently launched InteractAI which, you guessed it, creates a quiz for you in a […]

When I first snagged my Threads account, I never envisioned the stats I’m about to share with you.  Threads was pushed out with very little fanfare by the Meta team less than a year ago in July of 2023.  The goal was a streamlined, connection-focused platform that may have been plugged as the “Twitter/X killer.” […]

If you’re anything like my evergreen funnel community of clients and online mentors, you probably started selling your services on Instagram, Facebook, or even TikTok. But hanging out in the DM’s is exhausting and time-consuming.  If you’re burnt out and busy, sending the same pitch on repeat all day long, and never have a day […]

Digital advertising. For many small business owners, it’s a black hole they don’t want to dig too deep into. But this has been my life for the past 9 years. And I love it! If you sell a digital product, online course, done-for-you service, or group program, and you’re already running ads or planning to, […]

With all these new fancy apps and platforms popping up everywhere, it’s easy to get distracted from the godfather of video content, YouTube. Guilty as charged, friends.  Reels, Threads, TikTok – all the places where we spend our time as business owners are important. But none of those trending platforms hold a candle to the […]

Did you see this in the news or all over social media? You know I like to hang out on TikTok, and there has been some serious marketing BUZZ lately about a particular fashion brand.  The legging and athleticwear giant, Lululemon, faced their “competition” head-on with a recent event at the Los Angeles Century City […]

MARCH 2024 UPDATE: I found out on March 23rd, 2024 that Rob Temple of Email Marketing Heroes and Countdown Hero has been arrested and sentenced to prison for 8 months for identity theft, fraud and selling intimate photos of innocent women for financial greed. I do not endorse this company or brand any longer.You can […]

I know that the big blue “Boost” button is tempting. It can seem like such an easy solution to promote your content, get more views, and engage with your target audience. While I’m not going to say it’s a lie, it’s just not the most effective way to do it. You lose out on targeting […]

We all knew this day was coming. It was only a matter of time. The internet icon, the godfather of all internet searches, the algorithm king – has come out with their very own AI tool. Yes, I’m talking about Google. But in true Google fashion, this is anything but just another AI tool.  When […]

If you’ve been following me for any length of time, you know that I love all of my software tools – especially ones that offer automation. They make my job easier, create less work for my team, and improve my customer experience tenfold – without me lifting a finger (or at least very few).  I’m […]