FEATURED

If you’re anything like my evergreen funnel community of clients and online mentors, you probably started selling your services on Instagram, Facebook, or even TikTok. But hanging out in the DM’s is exhausting and time-consuming.  If you’re burnt out and busy, sending the same pitch on repeat all day long, and never have a day […]

FROM THE BLOG

the latest

If you’re anything like my evergreen funnel community of clients and online mentors, you probably started selling your services on Instagram, Facebook, or even TikTok. But hanging out in the DM’s is exhausting and time-consuming.  If you’re burnt out and busy, sending the same pitch on repeat all day long, and never have a day […]

Digital Marketing, Featured, Funnels

Building Automated Sales Systems To Help Your Funnel Operate On Autopilot

Digital advertising. For many small business owners, it’s a black hole they don’t want to dig too deep into. But this has been my life for the past 9 years. And I love it! If you sell a digital product, online course, done-for-you service, or group program, and you’re already running ads or planning to, […]

Ads, Digital Marketing, Entrepreneurship, Featured

Digital Advertising Terms Small Business Owners Should Know

With all these new fancy apps and platforms popping up everywhere, it’s easy to get distracted from the godfather of video content, YouTube. Guilty as charged, friends.  Reels, Threads, TikTok – all the places where we spend our time as business owners are important. But none of those trending platforms hold a candle to the […]

Digital Marketing, Entrepreneurship, Featured

Starting A YouTube Channel For Your Business

Did you see this in the news or all over social media? You know I like to hang out on TikTok, and there has been some serious marketing BUZZ lately about a particular fashion brand.  The legging and athleticwear giant, Lululemon, faced their “competition” head-on with a recent event at the Los Angeles Century City […]

Ads, Digital Marketing, Entrepreneurship, Featured, Funnels

Lululemon’s Align Dupe Swap: The Dupe Strategy Every Brand Should Duplicate

The Psychology of Scarcity Humans are psychologically pre-programmed for survival. In today’s modern society, that’s not necessarily a chief concern, but the DNA is there. From a marketing perspective, this boils down to capitalizing on consumer desire.  Scarcity is a familiar concept that has been deeply embedded into marketing since the first radio ad hit […]

Digital Marketing, Entrepreneurship, Featured, Funnels, Softwares

Psychology, Timers, and Heroes: Why Countdown Hero Is Knocking Out Deadline Funnel For Us

I know that the big blue “Boost” button is tempting. It can seem like such an easy solution to promote your content, get more views, and engage with your target audience. While I’m not going to say it’s a lie, it’s just not the most effective way to do it. You lose out on targeting […]

Ads, Digital Marketing, Entrepreneurship, Featured

The Correct Way To “Boost” Your Instagram Post Inside The Meta Ads Manager

We all knew this day was coming. It was only a matter of time. The internet icon, the godfather of all internet searches, the algorithm king – has come out with their very own AI tool. Yes, I’m talking about Google. But in true Google fashion, this is anything but just another AI tool.  When […]

Digital Marketing, Entrepreneurship, Featured, Softwares

Google Suites New AI Integration

If you’ve been following me for any length of time, you know that I love all of my software tools – especially ones that offer automation. They make my job easier, create less work for my team, and improve my customer experience tenfold – without me lifting a finger (or at least very few).  I’m […]

Digital Marketing, Entrepreneurship, Featured, Softwares

The Top Software Applications I Use In My Marketing And Advertising Agency: Part 2

Paid advertising is highly effective at generating traffic, especially for eCommerce and product-based businesses. It’s one of my favorite tactics, we use it all the time at Litchfield Media and generate astounding results. However… They’re not for everyone. Not everyone is ready. Not everyone has their site together. 😉 And not everyone is ready for […]

Ads, Digital Marketing, Entrepreneurship, Featured

How Do You Know You’re Ready For Ads For Your Product-Based Business

The last few years have wreaked havoc on our economy. We’ve all seen the negative impact on the job market, and financial ventures of all types have suffered.  We’ve also seen online businesses grow and scale beyond what was initially thought possible. Technology manufacturers rose to the occasion. Software developers created innovative solutions that continue […]

Digital Marketing, Entrepreneurship, Featured

How To Start An Agency in 2023

Ads Category

Digital Marketing

Entrepreneurship

Funnels

Softwares

Terms of Services | Privacy Policy | Copyright 2019-2023 Litchfield Media Co

Not associated with Facebook™ or Facebook, Inc.

Brand and Website Design by Deeply Rooted Studio | Brand Photography by Round 1 Productions