The Psychology of Scarcity Humans are psychologically pre-programmed for survival. In today’s modern society, that’s not necessarily a chief concern, but the DNA is there. From a marketing perspective, this boils down to capitalizing on consumer desire.  Scarcity is a familiar concept that has been deeply embedded into marketing since the first radio ad hit […]

I know that the big blue “Boost” button is tempting. It can seem like such an easy solution to promote your content, get more views, and engage with your target audience. While I’m not going to say it’s a lie, it’s just not the most effective way to do it. You lose out on targeting […]

Having been in the marketing and digital ad management world for nearly a decade, I’ve seen a myriad of trends come and go. The landscape of digital marketing, promotions, and social media changes rapidly and is somewhat volatile. 2023 will be no exception.  That means there’s so much opportunity to refine and enhance existing marketing […]

At the end of the year OpenAI is closed out 2022 with a bang. Their new chat AI platform recently went viral after its prototype launch. (And then it quickly crashed as over a million people jumped on to get an account. But it’s all back on track and ready to go!) I have been […]

If you follow me on TikTok or Instagram (or even read my emails), then you’ve probably heard me talk about how much I love this software. Repurpose.io makes it so easy to “create once and use everywhere.” Plotting out how each post had to be modified, edited, captioned, etc., used to take hours. Now, this […]

If you’re running any type of service-based business or consulting firm, you know the irreplaceable value of your time. Your time is required to serve your clients, run your business, and manage your team. Of course, spending your time in your business is non-negotiable.  However, as a savvy business owner, you get to decide how […]

As much as I love paid marketing strategies (because they work), I know better than anyone that it’s all about timing. No, hell did not freeze over. Yes, I’m talking about organic marketing strategies. It’s your lucky day! If your webinar is how you fill your sales pipeline, how you fill your webinar pipeline is […]

*Sniff* Ah, that new funnel smell! There’s nothing more exciting than a fresh new funnel!  But it’s not a toy. It’s a tool. One that has to be sharpened and honed. Once a funnel is live, this is just the beginning of testing, tweaking, and optimizing.  The testing phase helps you identify offer speed bumps, […]

The world of websites can be wonderful. But it can also be frustrating.  After months of planning, prepping, writing, and designing, you expect people to flood to your site and purchase your products or services. That’s why, when it doesn’t happen and you have a pretty disappointing conversion rate, it can feel like the end […]

Thrivecart’s New Learn Software: Host Your Courses With Learn As a Thrivecart customer, the software company made a huge announcement last week. It’s a new course hosting platform that is completely free to all existing Thrivecart customers! It’s called Learn and the course from a student perspective looks like this: Should you switch to Learn? […]