I saw something on social media the other day that stopped me in my tracks. Someone was celebrating their tripwire bringing in $7,500 in revenue. Amazing, right? I love seeing people win, so naturally I asked about their conversion rate. Crickets. They had no idea what their conversion rate was. They knew the total revenue, […]

I’m about to show you something rare in this industry: completely unfiltered launch numbers. Not some made-up “student spotlight” with zero proof. Not a screenshot that could be from anyone’s Canva account. I’m talking about an actual client launch report with every penny tracked and documented. One of our agency clients just wrapped their high-ticket […]

I just finished a sales page audit that reminded me exactly why I love this work. Sometimes the smallest changes create the biggest wins – and this case study proves it perfectly. The Challenge: Great Traffic, Terrible Conversions My client came to me frustrated. They had a low-ticket digital product priced at $27, were investing […]

As a Meta Ad Specialist, I’m constantly working to improve my ad copy writing skills, especially when it comes to creating headlines and copy that truly drive conversions. Through years of testing and optimization, I’ve discovered that great ad copy isn’t just about clever wordplay; it’s about understanding your audience and crafting messages that compel […]

Launching a course can feel overwhelming, especially when it comes to knowing exactly which emails to send and when. If you’ve been wondering about the essential emails you need for a successful course launch, you’re in the right place! Today, I’m breaking down the five must-have course launch emails that should be part of every […]

I just made a decision that has my team thinking I’ve lost my mind: we’re abandoning our LinkedIn organic posting experiment and going all-in on marketing on Threads for the next 60 days. Before you roll your eyes and mutter “Threads is dead,” let me tell you what happened last week that changed everything. The […]

Remember when you could post on Instagram and actually reach your followers? Yeah, me neither. That frustration led me to try something that seemed completely unhinged: treating my email list like my Instagram feed. I called it my “Email Like It’s Social” experiment, and honestly, I thought it might flop spectacularly. The Social Media Struggle […]

If you’re looking to supercharge your Instagram lead generation, DM automation might just be the game-changer you’ve been searching for. While most people are familiar with ManyChat, there’s another player in the field that’s worth your attention: LinkDM. Let me be upfront, both of these tools will help you achieve your DM automation goals. However, […]

When it comes to running successful Meta ad campaigns, I’m frequently asked the same burning question: “How many lead magnets do I need to generate consistent sales?” Some business owners want to know exactly how many lead magnets they need to hit specific monthly sales targets. Others simply want to identify which type of lead […]

Quiz funnels have become one of my favorite lead generation tools over the years. As someone who’s managed countless campaigns and helped businesses grow their email lists, I’ve seen firsthand how effective a well-designed quiz can be. Today, I’m sharing my top five best practices to help you create quiz funnels that not only engage […]