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The Psychology of Scarcity Humans are psychologically pre-programmed for survival. In today’s modern society, that’s not necessarily a chief concern, but the DNA is there. From a marketing perspective, this boils down to capitalizing on consumer desire.  Scarcity is a familiar concept that has been deeply embedded into marketing since the first radio ad hit […]

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The Psychology of Scarcity Humans are psychologically pre-programmed for survival. In today’s modern society, that’s not necessarily a chief concern, but the DNA is there. From a marketing perspective, this boils down to capitalizing on consumer desire.  Scarcity is a familiar concept that has been deeply embedded into marketing since the first radio ad hit […]

Digital Marketing, Entrepreneurship, Featured, Funnels, Softwares

Psychology, Timers, and Heroes: Why Countdown Hero Is Knocking Out Deadline Funnel For Us

I know that the big blue “Boost” button is tempting. It can seem like such an easy solution to promote your content, get more views, and engage with your target audience. While I’m not going to say it’s a lie, it’s just not the most effective way to do it. You lose out on targeting […]

Ads, Digital Marketing, Entrepreneurship, Featured

The Correct Way To “Boost” Your Instagram Post Inside The Meta Ads Manager

Paid advertising is highly effective at generating traffic, especially for eCommerce and product-based businesses. It’s one of my favorite tactics, we use it all the time at Litchfield Media and generate astounding results. However… They’re not for everyone. Not everyone is ready. Not everyone has their site together. 😉 And not everyone is ready for […]

Ads, Digital Marketing, Entrepreneurship, Featured

How Do You Know You’re Ready For Ads For Your Product-Based Business

Having been in the marketing and digital ad management world for nearly a decade, I’ve seen a myriad of trends come and go. The landscape of digital marketing, promotions, and social media changes rapidly and is somewhat volatile. 2023 will be no exception.  That means there’s so much opportunity to refine and enhance existing marketing […]

Ads, Digital Marketing, Entrepreneurship, Featured, Funnels, Softwares

2023 Marketing Predictions From An Agency Owner

As much as I love paid marketing strategies (because they work), I know better than anyone that it’s all about timing. No, hell did not freeze over. Yes, I’m talking about organic marketing strategies. It’s your lucky day! If your webinar is how you fill your sales pipeline, how you fill your webinar pipeline is […]

Digital Marketing, Entrepreneurship, Featured, Funnels

Not Ready For Paid Ads? Here Are 7 Organic Webinar-Filling Tactics

not-ready-for-paid-ads-here-are-7-organic-webinar-filling-tactics

*Sniff* Ah, that new funnel smell! There’s nothing more exciting than a fresh new funnel!  But it’s not a toy. It’s a tool. One that has to be sharpened and honed. Once a funnel is live, this is just the beginning of testing, tweaking, and optimizing.  The testing phase helps you identify offer speed bumps, […]

Ads, Digital Marketing, Featured, Funnels

Key Funnel Metrics To Test and Track For A New Funnel

key-funnel-metrics-to-test-and-track-for-a-new-funnel

If you’ve been in digital marketing for longer than a New York minute, chances are you are well aware of the fact that Facebook ads have reigned supreme in the realm of paid advertising pretty much since it was first a “thing.” Well, that reign may indeed be coming to an end.  Before you get […]

Ads, Digital Marketing, Featured

Are TikTok Ads the New Facebook Ads?

  Leveraging Ads to Scale and Utilizing Clubhouse to Generate Leads | Podcast with The Biz Bar Do you want to learn how to utilize Clubhouse to generate leads? If you answered yes, then this new podcast interview with The Biz Bar about Leveraging Ads to Scale and Utilizing Clubhouse to Generate Leads is for […]

Digital Marketing, Entrepreneurship

Leveraging Ads to Scale and Utilizing Clubhouse to Generate Leads | Podcast with The Biz Bar

Do you struggle with sales?  Do you want to learn how to build effective sales funnels? If you answered yes, then this new podcast interview with Lisa Rigoli on the 5 steps of a high converting funnel is for you.     Here are the 5 Steps of a high converting funnel: ·      Why you […]

Digital Marketing, Funnels

The 5 Steps of a High Converting Funne‪l‬ | Podcast with the Corporate Side Hustler

Want to know my 5 must haves for SLO funnels? First, you maybe like “Ok but what are SLO funnels?”. Great question! Essentially it’s a low ticket funnel to generate a list of buyers versus freebie seekers. SLO = Self Liquidating Offer. A potential buyer (cold traffic) sees your ad and clicks on the ad. […]

Digital Marketing, Funnels

5 Tech Must Haves for a SLO Funnel

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