Planning a webinar but worried about getting people to actually show up? You’re not alone! One of the biggest challenges webinar hosts face is driving attendance, and the key lies in knowing where and how to promote effectively. I’ve helped countless clients fill their webinars using a strategic mix of promotional channels. While some locations […]

If you’re looking to supercharge your Instagram lead generation, DM automation might just be the game-changer you’ve been searching for. While most people are familiar with ManyChat, there’s another player in the field that’s worth your attention: LinkDM. Let me be upfront, both of these tools will help you achieve your DM automation goals. However, […]

When it comes to running successful Meta ad campaigns, I’m frequently asked the same burning question: “How many lead magnets do I need to generate consistent sales?” Some business owners want to know exactly how many lead magnets they need to hit specific monthly sales targets. Others simply want to identify which type of lead […]

Quiz funnels have become one of my favorite lead generation tools over the years. As someone who’s managed countless campaigns and helped businesses grow their email lists, I’ve seen firsthand how effective a well-designed quiz can be. Today, I’m sharing my top five best practices to help you create quiz funnels that not only engage […]

Have you ever visited a website and noticed those small pop-ups announcing recent purchases? You know, the ones that say “Sarah from New York just purchased Product X” or “John signed up 2 minutes ago”? These notifications aren’t just there to look pretty—they’re powerful conversion tools called social proof! Here is how you can use […]

Are you stuck in the endless cycle of tweaking your sales funnel, constantly pursuing perfection? Many entrepreneurs find themselves trapped in this pattern, preventing their business from moving forward. The truth is, a completed sales funnel—even if it’s not perfect—can start working for you immediately. Let’s explore why “done” is better than “perfect” when it […]

Digital advertising. For many small business owners, it’s a black hole they don’t want to dig too deep into. But this has been my life for the past 9 years. And I love it! If you sell a digital product, online course, done-for-you service, or group program, and you’re already running ads or planning to, […]

I know that the big blue “Boost” button is tempting. It can seem like such an easy solution to promote your content, get more views, and engage with your target audience. While I’m not going to say it’s a lie, it’s just not the most effective way to do it. You lose out on targeting […]

Paid advertising is highly effective at generating traffic, especially for eCommerce and product-based businesses. It’s one of my favorite tactics, we use it all the time at Litchfield Media and generate astounding results. However… They’re not for everyone. Not everyone is ready. Not everyone has their site together. 😉 And not everyone is ready for […]

Having been in the marketing and digital ad management world for nearly a decade, I’ve seen a myriad of trends come and go. The landscape of digital marketing, promotions, and social media changes rapidly and is somewhat volatile. 2023 will be no exception.  That means there’s so much opportunity to refine and enhance existing marketing […]