You think the market is oversaturated. This is a close-minded mindset and you’d be doing a disservice to our world if you believe there are too many people doing what you do. Maybe you’re following too many people in your field and that’s all you see everyday. I encourage you to clean up your feed! […]

Today, I actually wanted to talk about a case study. With a client of mine we have found that we have to nurture their audience a lot more than what they are used to. About six years ago they started advertising on Facebook, and back then Traffic Campaigns were performing really well. They’d throw some […]

I’ve looked at 10 different ad accounts in the last month and you know what the two most common types of campaigns I see in Ads Manager? Boosted Posts& Traffic Campaigns No wonder y’all need my help! 😛 Let’s quickly go over different campaign objectives and when you should use each objective (depending on your […]

I recently took a mini course on writing compelling ad copy because as a Facebook Ad Specialist I ALWAYS want to be improving on my advertising skills – and a large part of that includes coming up with headlines and writing compelling ad copy. For headlines I found this resource here, this website will analyze […]

I’m going to do offer some advice here that could put me out of business. But I’m all about offering value! I hear people say…”I don’t have the budget for Facebook ads”. You’re right and you’re not alone. A lot of new online entrepreneurs and business owners don’t have a huge marketing budget, but most […]

It depends! Here are my thoughts… Live webinars work best when it’s the FIRST time you’re launching something (a new digital product or membership). I recommend live webinars so you can sell an offer (before it’s created) and then build it with your students live in real time. Once it’s created, then you can turn […]

I’ve come across a few potential clients lately that solely focus on social media growth. While that’s gravy and all I don’t think that should be your main focus. Having a large social media following is great but would you be able to SELL to this audience? Would they even see your posts or stories? […]

I recently did a free audit on an ad account for a friend. Going over what ads they ran as they asked why they might not be working etc. It reminded me that I see the same mistakes over and over and OVER for years now in people’s ad accounts. So here’s my top tips […]