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When I first snagged my Threads account, I never envisioned the stats I’m about to share with you.  Threads was pushed out with very little fanfare by the Meta team less than a year ago in July of 2023.  The goal was a streamlined, connection-focused platform that may have been plugged as the “Twitter/X killer.” […]

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When I first snagged my Threads account, I never envisioned the stats I’m about to share with you.  Threads was pushed out with very little fanfare by the Meta team less than a year ago in July of 2023.  The goal was a streamlined, connection-focused platform that may have been plugged as the “Twitter/X killer.” […]

Digital Marketing, Featured

Is Threads Already Dead? Here’s Why It’s At The Top Of My Marketing Stack

With all these new fancy apps and platforms popping up everywhere, it’s easy to get distracted from the godfather of video content, YouTube. Guilty as charged, friends.  Reels, Threads, TikTok – all the places where we spend our time as business owners are important. But none of those trending platforms hold a candle to the […]

Digital Marketing, Entrepreneurship, Featured

Starting A YouTube Channel For Your Business

If you’ve been on social media at all lately, you’ve seen the platforms all a-twitter (pun intended) about Meta’s new segment, Threads. Ever since Elon Musk took over the micro-content platform, there has been a rollercoaster of feedback, lawsuits, and what Meta saw as an opportunity.  Zuckerberg’s team put together a whole new platform that’s […]

Digital Marketing, Entrepreneurship, Featured, Softwares

Threads: The Twitter Killer Or Just More Chatter?

Did you see this in the news or all over social media? You know I like to hang out on TikTok, and there has been some serious marketing BUZZ lately about a particular fashion brand.  The legging and athleticwear giant, Lululemon, faced their “competition” head-on with a recent event at the Los Angeles Century City […]

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Lululemon’s Align Dupe Swap: The Dupe Strategy Every Brand Should Duplicate

MARCH 2024 UPDATE: I found out on March 23rd, 2024 that Rob Temple of Email Marketing Heroes and Countdown Hero has been arrested and sentenced to prison for 8 months for identity theft, fraud and selling intimate photos of innocent women for financial greed. I do not endorse this company or brand any longer.You can […]

Digital Marketing, Entrepreneurship, Featured, Funnels, Softwares

Psychology, Timers, and Heroes: Countdown Hero vs. Deadline Funnel

I know that the big blue “Boost” button is tempting. It can seem like such an easy solution to promote your content, get more views, and engage with your target audience. While I’m not going to say it’s a lie, it’s just not the most effective way to do it. You lose out on targeting […]

Ads, Digital Marketing, Entrepreneurship, Featured

The Correct Way To “Boost” Your Instagram Post Inside The Meta Ads Manager

We all knew this day was coming. It was only a matter of time. The internet icon, the godfather of all internet searches, the algorithm king – has come out with their very own AI tool. Yes, I’m talking about Google. But in true Google fashion, this is anything but just another AI tool.  When […]

Digital Marketing, Entrepreneurship, Featured, Softwares

Google Suites New AI Integration

If you’ve been following me for any length of time, you know that I love all of my software tools – especially ones that offer automation. They make my job easier, create less work for my team, and improve my customer experience tenfold – without me lifting a finger (or at least very few).  I’m […]

Digital Marketing, Entrepreneurship, Featured, Softwares

The Top Software Applications I Use In My Marketing And Advertising Agency: Part 2

Paid advertising is highly effective at generating traffic, especially for eCommerce and product-based businesses. It’s one of my favorite tactics, we use it all the time at Litchfield Media and generate astounding results. However… They’re not for everyone. Not everyone is ready. Not everyone has their site together. 😉 And not everyone is ready for […]

Ads, Digital Marketing, Entrepreneurship, Featured

How Do You Know You’re Ready For Ads For Your Product-Based Business

The last few years have wreaked havoc on our economy. We’ve all seen the negative impact on the job market, and financial ventures of all types have suffered.  We’ve also seen online businesses grow and scale beyond what was initially thought possible. Technology manufacturers rose to the occasion. Software developers created innovative solutions that continue […]

Digital Marketing, Entrepreneurship, Featured

How To Start An Agency in 2023

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