The Psychology of Scarcity Humans are psychologically pre-programmed for survival. In today’s modern society, that’s not necessarily a chief concern, but the DNA is there. From a marketing perspective, this boils down to capitalizing on consumer desire.  Scarcity is a familiar concept that has been deeply embedded into marketing since the first radio ad hit […]

I know that the big blue “Boost” button is tempting. It can seem like such an easy solution to promote your content, get more views, and engage with your target audience. While I’m not going to say it’s a lie, it’s just not the most effective way to do it. You lose out on targeting […]

We all knew this day was coming. It was only a matter of time. The internet icon, the godfather of all internet searches, the algorithm king – has come out with their very own AI tool. Yes, I’m talking about Google. But in true Google fashion, this is anything but just another AI tool.  When […]

If you’ve been following me for any length of time, you know that I love all of my software tools – especially ones that offer automation. They make my job easier, create less work for my team, and improve my customer experience tenfold – without me lifting a finger (or at least very few).  I’m […]

Paid advertising is highly effective at generating traffic, especially for eCommerce and product-based businesses. It’s one of my favorite tactics, we use it all the time at Litchfield Media and generate astounding results. However… They’re not for everyone. Not everyone is ready. Not everyone has their site together. 😉 And not everyone is ready for […]

The last few years have wreaked havoc on our economy. We’ve all seen the negative impact on the job market, and financial ventures of all types have suffered.  We’ve also seen online businesses grow and scale beyond what was initially thought possible. Technology manufacturers rose to the occasion. Software developers created innovative solutions that continue […]

Having been in the marketing and digital ad management world for nearly a decade, I’ve seen a myriad of trends come and go. The landscape of digital marketing, promotions, and social media changes rapidly and is somewhat volatile. 2023 will be no exception.  That means there’s so much opportunity to refine and enhance existing marketing […]

At the end of the year OpenAI is closed out 2022 with a bang. Their new chat AI platform recently went viral after its prototype launch. (And then it quickly crashed as over a million people jumped on to get an account. But it’s all back on track and ready to go!) I have been […]

If you follow me on TikTok or Instagram (or even read my emails), then you’ve probably heard me talk about how much I love this software. Repurpose.io makes it so easy to “create once and use everywhere.” Plotting out how each post had to be modified, edited, captioned, etc., used to take hours. Now, this […]

If you’re running any type of service-based business or consulting firm, you know the irreplaceable value of your time. Your time is required to serve your clients, run your business, and manage your team. Of course, spending your time in your business is non-negotiable.  However, as a savvy business owner, you get to decide how […]