When I say “TikTok” what’s the first thing that comes to your mind?  If you think the social media platform is just for dance tutorials and duets, you’ve got another thing coming. TikTok is gradually emerging as one of the best advertising platforms to grow your following. Yes, even over Facebook. And yes, I know […]

In this podcast episode with Hannah Nieves, you’ll discover how to master organic and paid Instagram traffic. Here are 3 Tips on organic marketing: You need to know your audience. Even if you are just new to your business and do not have any clients yet. Who do you want to work with?  Ask them […]

In the online coaching space everyone’s talking about “organic this”, growing your visibility, and generating leads organically. This is imperative to build a solid foundation and I totally preach that as well.  But there comes a time where you feel like you’re tapping out on social warm leads. So that’s where ads come into play.  […]

Excited to share my recent podcast interview with you! I spoke with Brittney Jones from the Underestimate Me Podcast about growing your business with ads. Her podcast is for online entrepreneurs who are ready to change the way they do social media and online business to see real results. Enjoy! Brittney Jones: Okay. I have […]

You might have heard that Facebook ads are a good strategy to grow your business. But if you’re like most business owners, most don’t know enough about Facebook ads! If you’re planning to DIY your ads then you must at least know the basics. Let’s first break it down into a simple concept here where […]

Launching your offers or digital products can be exhausting. And you can only reach so many people from your warm market right? If you’ve been launching for a while live or organically; you’ve probably hit a wall at some point.  You’re trying to grow and scale your courses and offers but you only have so […]

I’ve looked at 10 different ad accounts in the last month and you know what the two most common types of campaigns I see in Ads Manager? Boosted Posts& Traffic Campaigns No wonder y’all need my help! 😛 Let’s quickly go over different campaign objectives and when you should use each objective (depending on your […]

Far too often I get on the phone with a potential client and they want to fix what’s NOT working in their business with paid advertising versus focusing on fixing the gaps in their business.  Or their business is BRAND new and paid advertising seems like the holy grail to start making some serious dough. […]

I recently took a mini course on writing compelling ad copy because as a Facebook Ad Specialist I ALWAYS want to be improving on my advertising skills – and a large part of that includes coming up with headlines and writing compelling ad copy. For headlines I found this resource here, this website will analyze […]

I recently did a free audit on an ad account for a friend. Going over what ads they ran as they asked why they might not be working etc. It reminded me that I see the same mistakes over and over and OVER for years now in people’s ad accounts. So here’s my top tips […]