I just made a decision that has my team thinking I’ve lost my mind: we’re abandoning our LinkedIn organic posting experiment and going all-in on marketing on Threads for the next 60 days. Before you roll your eyes and mutter “Threads is dead,” let me tell you what happened last week that changed everything. The […]

Remember when you could post on Instagram and actually reach your followers? Yeah, me neither. That frustration led me to try something that seemed completely unhinged: treating my email list like my Instagram feed. I called it my “Email Like It’s Social” experiment, and honestly, I thought it might flop spectacularly. The Social Media Struggle […]

Planning a webinar but worried about getting people to actually show up? You’re not alone! One of the biggest challenges webinar hosts face is driving attendance, and the key lies in knowing where and how to promote effectively. I’ve helped countless clients fill their webinars using a strategic mix of promotional channels. While some locations […]

If you’re looking to supercharge your Instagram lead generation, DM automation might just be the game-changer you’ve been searching for. While most people are familiar with ManyChat, there’s another player in the field that’s worth your attention: LinkDM. Let me be upfront, both of these tools will help you achieve your DM automation goals. However, […]

When it comes to running successful Meta ad campaigns, I’m frequently asked the same burning question: “How many lead magnets do I need to generate consistent sales?” Some business owners want to know exactly how many lead magnets they need to hit specific monthly sales targets. Others simply want to identify which type of lead […]

Quiz funnels have become one of my favorite lead generation tools over the years. As someone who’s managed countless campaigns and helped businesses grow their email lists, I’ve seen firsthand how effective a well-designed quiz can be. Today, I’m sharing my top five best practices to help you create quiz funnels that not only engage […]

Have you ever visited a website and noticed those small pop-ups announcing recent purchases? You know, the ones that say “Sarah from New York just purchased Product X” or “John signed up 2 minutes ago”? These notifications aren’t just there to look pretty—they’re powerful conversion tools called social proof! Here is how you can use […]

Are you stuck in the endless cycle of tweaking your sales funnel, constantly pursuing perfection? Many entrepreneurs find themselves trapped in this pattern, preventing their business from moving forward. The truth is, a completed sales funnel—even if it’s not perfect—can start working for you immediately. Let’s explore why “done” is better than “perfect” when it […]

Where do you start when launching an ad for your quiz? When beginning to launch an ad for your quiz, the first crucial step is creating a quiz! My friends at Interact have hundreds of conversion focused quiz templates and they’ve recently launched InteractAI which, you guessed it, creates a quiz for you in a […]

When I first snagged my Threads account, I never envisioned the stats I’m about to share with you.  Threads was pushed out with very little fanfare by the Meta team less than a year ago in July of 2023.  The goal was a streamlined, connection-focused platform that may have been plugged as the “Twitter/X killer.” […]