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Paid advertising is highly effective at generating traffic, especially for eCommerce and product-based businesses. It’s one of my favorite tactics, we use it all the time at Litchfield Media and generate astounding results. However… They’re not for everyone. Not everyone is ready. Not everyone has their site together. 😉 And not everyone is ready for […]
The last few years have wreaked havoc on our economy. We’ve all seen the negative impact on the job market, and financial ventures of all types have suffered. We’ve also seen online businesses grow and scale beyond what was initially thought possible. Technology manufacturers rose to the occasion. Software developers created innovative solutions that continue […]
Having been in the marketing and digital ad management world for nearly a decade, I’ve seen a myriad of trends come and go. The landscape of digital marketing, promotions, and social media changes rapidly and is somewhat volatile. 2023 will be no exception. That means there’s so much opportunity to refine and enhance existing marketing […]
Have you seen the latest headlines? Amazon just dropped its newest platform, Inspire. And this is a beast unlike any other. Inspire is a shopping platform built on short-form video and content creation and has been dubbed the “TikTok shopping feed” for obvious reasons. It’s the new wave of the eCommerce world and far more […]
If you’re running any type of service-based business or consulting firm, you know the irreplaceable value of your time. Your time is required to serve your clients, run your business, and manage your team. Of course, spending your time in your business is non-negotiable. However, as a savvy business owner, you get to decide how […]
As much as I love paid marketing strategies (because they work), I know better than anyone that it’s all about timing. No, hell did not freeze over. Yes, I’m talking about organic marketing strategies. It’s your lucky day! If your webinar is how you fill your sales pipeline, how you fill your webinar pipeline is […]
*Sniff* Ah, that new funnel smell! There’s nothing more exciting than a fresh new funnel! But it’s not a toy. It’s a tool. One that has to be sharpened and honed. Once a funnel is live, this is just the beginning of testing, tweaking, and optimizing. The testing phase helps you identify offer speed bumps, […]
The world of websites can be wonderful. But it can also be frustrating. After months of planning, prepping, writing, and designing, you expect people to flood to your site and purchase your products or services. That’s why, when it doesn’t happen and you have a pretty disappointing conversion rate, it can feel like the end […]
TikTok is quickly becoming the social media platform of choice for millions of people around the globe. It’s a platform that respects authenticity, doesn’t require a whole heap of aesthetics, and is one of the best marketing platforms to promote your business. So, while your mind might automatically gravitate toward dancing and lip syncing videos […]
