If you’re anything like my evergreen funnel community of clients and online mentors, you probably started selling your services on Instagram, Facebook, or even TikTok. But hanging out in the DM’s is exhausting and time-consuming.  If you’re burnt out and busy, sending the same pitch on repeat all day long, and never have a day […]

Digital advertising. For many small business owners, it’s a black hole they don’t want to dig too deep into. But this has been my life for the past 9 years. And I love it! If you sell a digital product, online course, done-for-you service, or group program, and you’re already running ads or planning to, […]

With all these new fancy apps and platforms popping up everywhere, it’s easy to get distracted from the godfather of video content, YouTube. Guilty as charged, friends.  Reels, Threads, TikTok – all the places where we spend our time as business owners are important. But none of those trending platforms hold a candle to the […]

If you’ve been on social media at all lately, you’ve seen the platforms all a-twitter (pun intended) about Meta’s new segment, Threads. Ever since Elon Musk took over the micro-content platform, there has been a rollercoaster of feedback, lawsuits, and what Meta saw as an opportunity.  Zuckerberg’s team put together a whole new platform that’s […]

Did you see this in the news or all over social media? You know I like to hang out on TikTok, and there has been some serious marketing BUZZ lately about a particular fashion brand.  The legging and athleticwear giant, Lululemon, faced their “competition” head-on with a recent event at the Los Angeles Century City […]

By: Brooke Scott, MBA | Client Operations Manager & Funnel Integration Specialist at Litchfield Media When it comes to having a truly optimized funnel for your business, integrations are the star performer and key player in how your funnel flows and operates. Funnel integration is the aspect of connecting the pieces of your funnel so […]

The Psychology of Scarcity Humans are psychologically pre-programmed for survival. In today’s modern society, that’s not necessarily a chief concern, but the DNA is there. From a marketing perspective, this boils down to capitalizing on consumer desire.  Scarcity is a familiar concept that has been deeply embedded into marketing since the first radio ad hit […]

I know that the big blue “Boost” button is tempting. It can seem like such an easy solution to promote your content, get more views, and engage with your target audience. While I’m not going to say it’s a lie, it’s just not the most effective way to do it. You lose out on targeting […]

We all knew this day was coming. It was only a matter of time. The internet icon, the godfather of all internet searches, the algorithm king – has come out with their very own AI tool. Yes, I’m talking about Google. But in true Google fashion, this is anything but just another AI tool.  When […]

If you’ve been following me for any length of time, you know that I love all of my software tools – especially ones that offer automation. They make my job easier, create less work for my team, and improve my customer experience tenfold – without me lifting a finger (or at least very few).  I’m […]