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When I first snagged my Threads account, I never envisioned the stats I’m about to share with you.  Threads was pushed out with very little fanfare by the Meta team less than a year ago in July of 2023.  The goal was a streamlined, connection-focused platform that may have been plugged as the “Twitter/X killer.” […]

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When I first snagged my Threads account, I never envisioned the stats I’m about to share with you.  Threads was pushed out with very little fanfare by the Meta team less than a year ago in July of 2023.  The goal was a streamlined, connection-focused platform that may have been plugged as the “Twitter/X killer.” […]

Digital Marketing, Featured

Is Threads Already Dead? Here’s Why It’s At The Top Of My Marketing Stack

If you’re anything like my evergreen funnel community of clients and online mentors, you probably started selling your services on Instagram, Facebook, or even TikTok. But hanging out in the DM’s is exhausting and time-consuming.  If you’re burnt out and busy, sending the same pitch on repeat all day long, and never have a day […]

Digital Marketing, Featured, Funnels

Building Automated Sales Systems To Help Your Funnel Operate On Autopilot

Digital advertising. For many small business owners, it’s a black hole they don’t want to dig too deep into. But this has been my life for the past 9 years. And I love it! If you sell a digital product, online course, done-for-you service, or group program, and you’re already running ads or planning to, […]

Ads, Digital Marketing, Entrepreneurship, Featured

Digital Advertising Terms Small Business Owners Should Know

With all these new fancy apps and platforms popping up everywhere, it’s easy to get distracted from the godfather of video content, YouTube. Guilty as charged, friends.  Reels, Threads, TikTok – all the places where we spend our time as business owners are important. But none of those trending platforms hold a candle to the […]

Digital Marketing, Entrepreneurship, Featured

Starting A YouTube Channel For Your Business

If you’ve been on social media at all lately, you’ve seen the platforms all a-twitter (pun intended) about Meta’s new segment, Threads. Ever since Elon Musk took over the micro-content platform, there has been a rollercoaster of feedback, lawsuits, and what Meta saw as an opportunity.  Zuckerberg’s team put together a whole new platform that’s […]

Digital Marketing, Entrepreneurship, Featured, Softwares

Threads: The Twitter Killer Or Just More Chatter?

Did you see this in the news or all over social media? You know I like to hang out on TikTok, and there has been some serious marketing BUZZ lately about a particular fashion brand.  The legging and athleticwear giant, Lululemon, faced their “competition” head-on with a recent event at the Los Angeles Century City […]

Ads, Digital Marketing, Entrepreneurship, Featured, Funnels

Lululemon’s Align Dupe Swap: The Dupe Strategy Every Brand Should Duplicate

When it comes to having a truly optimized funnel for your business, integrations are the star performer and key player in how your funnel flows and operates. Funnel integration is the aspect of connecting the pieces of your funnel so that it’s automated entirely for the ultimate consumer experience from opt-ing in to your freebie […]

Featured, Funnels

Optimizing Your Funnel: The Top Must-Have Integrations for a Seamless Funnel

2024 UPDATE: Unfortunately I will not be recommending Countdown Hero to clients and online business owners at this time. The software went under some changes in October of 2023, taking away a trigger by tag and making it more complicated for my clients and users to test/trigger evergreen timers. If they improve tech support and […]

Digital Marketing, Entrepreneurship, Featured, Funnels, Softwares

Psychology, Timers, and Heroes: Countdown Hero vs. Deadline Funnel

I know that the big blue “Boost” button is tempting. It can seem like such an easy solution to promote your content, get more views, and engage with your target audience. While I’m not going to say it’s a lie, it’s just not the most effective way to do it. You lose out on targeting […]

Ads, Digital Marketing, Entrepreneurship, Featured

The Correct Way To “Boost” Your Instagram Post Inside The Meta Ads Manager

We all knew this day was coming. It was only a matter of time. The internet icon, the godfather of all internet searches, the algorithm king – has come out with their very own AI tool. Yes, I’m talking about Google. But in true Google fashion, this is anything but just another AI tool.  When […]

Digital Marketing, Entrepreneurship, Featured, Softwares

Google Suites New AI Integration

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