Having been in the marketing and digital ad management world for nearly a decade, I’ve seen a myriad of trends come and go. The landscape of digital marketing, promotions, and social media changes rapidly and is somewhat volatile. 2023 will be no exception.  That means there’s so much opportunity to refine and enhance existing marketing […]

As much as I love paid marketing strategies (because they work), I know better than anyone that it’s all about timing. No, hell did not freeze over. Yes, I’m talking about organic marketing strategies. It’s your lucky day! If your webinar is how you fill your sales pipeline, how you fill your webinar pipeline is […]

*Sniff* Ah, that new funnel smell! There’s nothing more exciting than a fresh new funnel!  But it’s not a toy. It’s a tool. One that has to be sharpened and honed. Once a funnel is live, this is just the beginning of testing, tweaking, and optimizing.  The testing phase helps you identify offer speed bumps, […]

If you’ve been in digital marketing for longer than a New York minute, chances are you are well aware of the fact that Facebook ads have reigned supreme in the realm of paid advertising pretty much since it was first a “thing.” Well, that reign may indeed be coming to an end.  Before you get […]

  Leveraging Ads to Scale and Utilizing Clubhouse to Generate Leads | Podcast with The Biz Bar Do you want to learn how to utilize Clubhouse to generate leads? If you answered yes, then this new podcast interview with The Biz Bar about Leveraging Ads to Scale and Utilizing Clubhouse to Generate Leads is for […]

Want to know my 5 must haves for SLO funnels? First, you maybe like “Ok but what are SLO funnels?”. Great question! Essentially it’s a low ticket funnel to generate a list of buyers versus freebie seekers. SLO = Self Liquidating Offer. A potential buyer (cold traffic) sees your ad and clicks on the ad. […]

Do you struggle with sales?  Do you want to learn how to build effective sales funnels? If you answered yes, then this new podcast interview with Lisa Rigoli on the 5 steps of a high converting funnel is for you.     Here are the 5 Steps of a high converting funnel: ·      Why you […]

I signed up for Inssist at the beginning of the month and it has been a GAME CHANGER for my to schedule Instagram feed posts and carousels! Here’s why:     Inssist is an Instagram assistant that is an easy to download Chrome extension. This extension includes several features that make Instagram 10x more enjoyable […]

In this podcast episode with Hannah Nieves, you’ll discover how to master organic and paid Instagram traffic. Here are 3 Tips on organic marketing: You need to know your audience. Even if you are just new to your business and do not have any clients yet. Who do you want to work with?  Ask them […]

In the online coaching space everyone’s talking about “organic this”, growing your visibility, and generating leads organically. This is imperative to build a solid foundation and I totally preach that as well.  But there comes a time where you feel like you’re tapping out on social warm leads. So that’s where ads come into play.  […]