When it comes to running successful Meta ad campaigns, I’m frequently asked the same burning question: “How many lead magnets do I need to generate consistent sales?” Some business owners want to know exactly how many lead magnets they need to hit specific monthly sales targets. Others simply want to identify which type of lead […]

Quiz funnels have become one of my favorite lead generation tools over the years. As someone who’s managed countless campaigns and helped businesses grow their email lists, I’ve seen firsthand how effective a well-designed quiz can be. Today, I’m sharing my top five best practices to help you create quiz funnels that not only engage […]

Have you ever visited a website and noticed those small pop-ups announcing recent purchases? You know, the ones that say “Sarah from New York just purchased Product X” or “John signed up 2 minutes ago”? These notifications aren’t just there to look pretty—they’re powerful conversion tools called social proof! Here is how you can use […]

Are you stuck in the endless cycle of tweaking your sales funnel, constantly pursuing perfection? Many entrepreneurs find themselves trapped in this pattern, preventing their business from moving forward. The truth is, a completed sales funnel—even if it’s not perfect—can start working for you immediately. Let’s explore why “done” is better than “perfect” when it […]

Where do you start when launching an ad for your quiz? When beginning to launch an ad for your quiz, the first crucial step is creating a quiz! My friends at Interact have hundreds of conversion focused quiz templates and they’ve recently launched InteractAI which, you guessed it, creates a quiz for you in a […]

When I first snagged my Threads account, I never envisioned the stats I’m about to share with you.  Threads was pushed out with very little fanfare by the Meta team less than a year ago in July of 2023.  The goal was a streamlined, connection-focused platform that may have been plugged as the “Twitter/X killer.” […]

If you’re anything like my evergreen funnel community of clients and online mentors, you probably started selling your services on Instagram, Facebook, or even TikTok. But hanging out in the DM’s is exhausting and time-consuming.  If you’re burnt out and busy, sending the same pitch on repeat all day long, and never have a day […]

Digital advertising. For many small business owners, it’s a black hole they don’t want to dig too deep into. But this has been my life for the past 9 years. And I love it! If you sell a digital product, online course, done-for-you service, or group program, and you’re already running ads or planning to, […]

With all these new fancy apps and platforms popping up everywhere, it’s easy to get distracted from the godfather of video content, YouTube. Guilty as charged, friends.  Reels, Threads, TikTok – all the places where we spend our time as business owners are important. But none of those trending platforms hold a candle to the […]

If you’ve been on social media at all lately, you’ve seen the platforms all a-twitter (pun intended) about Meta’s new segment, Threads. Ever since Elon Musk took over the micro-content platform, there has been a rollercoaster of feedback, lawsuits, and what Meta saw as an opportunity.  Zuckerberg’s team put together a whole new platform that’s […]